ENROLLMINUTE WITH CHRIS TYBURSKI
3 Ways To Be Your Recruitment Team's Champion
How can you be your team's champion when they are all out on the road?
Get started on this personalized prospective student marketing with the millions of high school students in the Encoura Platform who are ready to engage with you today (including the most recently released ACT test takers and Encourage college planning program students) .
TRANSCRIPT – click video above to watch.
Hi friends! My name is Chris Tyburski, vice president for higher education consulting here at Encoura, and I'm bringing you today's Enrollminute.
It's a crazy time right now! Your counselors are out on the road. Your students are out giving tours. Faculty and staff are getting ready to help you with an open house. What's your role right now?
Keeping an eye on the top of the funnel. Your team is doing everything they can to be focused in the moment, doing everything that needs to be done right now. Your job is to stay three steps ahead and keep your eyes on the future.
How can we do that?
Let's start by looking at the top of the funnel. Are there any gaps? If so, you should execute senior search right now. Get to the current seniors before your competition does, and make sure that your funnel is robust and that you're set up for a great season.
Two, take a look at your early inquiry to application conversion. Is it going fast enough for you? Are you generating enough early applications? If not, let's put those inquiries into some new digital campaigns or calling campaigns to create a sense of urgency for them.
And three, even though we're very focused on this class and it seems early, you need to keep your eyes on the future classes as well. So get that fall advantage and be first to inbox or mailbox with current high school sophomores and juniors with search there.
Your team's out on the road doing everything they can to generate fall activity. So what's your role?
Keep your eye on the top of the funnel. See if there are any gaps there. And execute senior search early and effectively. Look at how your early applications are coming in.
And create a sense of urgency with the current high school seniors to get those applications in right now. And then keep your eye way in the future and get an advantage on your competition by executing sophomore and junior search right now. Do all of that, and you'll be your team's champion.
Have questions? Want to learn more?
Let's chat! Our team is happy to answer questions and talk about which solutions are a match for your institution as we get to know your unique needs.