Yield Enhancement & Melt Prevention Campaigns
Build Confidence.
Maximize Yield.
Minimize Melt.
Encoura will help you turn admits into enrollments with personalized, timely marketing campaigns that reinforce fit, address concerns, and keep your institution top of mind.
Through a strategic mix of behavioral insights, multichannel outreach, and targeted messaging for students and families, we help you reduce melt, boost yield, and build a class that’s excited to say yes.
CREATIVE SHOWCASE
Engaging Email
University of Maine
Sealing the Deal and Focusing the Pool
To convert admits into deposits, UMaine launched a data-informed yield campaign featuring animated CTAs and a Yes/No email to gauge student intent.
The approach boosted deposits by 9% year over year while helping staff focus outreach where it mattered most.
George Mason University
From Admitted to All In: GMU’s Yield Approach
To turn admits into commits, GMU launched a yield campaign combining deposit-focused emails with spring visit invites.
The steady outreach helped students picture life on campus and confidently take the next step.
Sam Houston State University
Lone Star Loyalty: SHSU Keeps Future Bearkats Engaged
To keep students engaged from deposit to move-in, SHSU launched a personalized email series triggered by deposit date.
The summer-long campaign helped students feel connected early—fueling growth in the Class of 2025.
Old Dominion University
From Deposit To Day One: ODU Keeps Students Connected
To reduce summer melt, ODU launched a personalized email series triggered by deposit dates—keeping students informed and engaged through move-in.
Follow-up messages reinforced key info like orientation and move-in details, creating a seamless experience that kept ODU top of mind.
CREATIVE SHOWCASE
Purposeful Print
Old Dominion University
Pennants, Pride, and a Place To Belong
To celebrate admitted students, ODU mailed a vibrant bi-fold packet featuring a spirited pennant, fun stickers, and personalized messaging—including special recognition for scholarship recipients.
This high-energy piece hit mailboxes at a pivotal moment and helped drive year-over-year growth in yield for the Class of 2029.
George Mason University
Smart Messaging & Stronger Commitments
To convert admits into enrolled students, GMU mailed a personalized postcard highlighting key deadlines, next steps, and early-access benefits.
The bold, timely message helped drive an increase in enrollment for the Class of 2025.
CREATIVE SHOWCASE
Dynamic Digital Marketing
Sam Houston State University
Discover More Ways
Focused on creating an exceptional college experience for every student, Sam Houston University used strategic digital marketing to encourage students to explore more—and take the next steps—to be a Bearkat.
University of Maine
Future You Loves It Here
The University of Maine used enticing headlines and intriguing imagery in its digital advertising to continue to engage students throughout the funnel. With copy like “future you loves it here,” the team further reinforces messaging used in their traditional marketing, reminding students to take action and confirm their acceptances.
George Mason University
Welcome to Mason Nation
To stay ahead of melt, George Mason used digital advertising to encourage students to take their next steps—even including what’s next in checked boxes—reminding students of the remaining things they’ll need to do to join Mason nation.
Get Started!
Encoura is ready to empower you with forward-thinking and actionable research to achieve your institution’s goals. Reach out to us today!