Inquiry Generation Campaigns
Spark Interest.
Build Awareness.
Expand Your Funnel.
Encoura will help you reach the right students with personalized, data-driven marketing campaigns that spark curiosity and drive engagement.
Through a strategic mix of digital outreach, email, direct mail, and behavioral insights, we'll help you generate interest and find students that fit your institution.
CREATIVE SHOWCASE
Engaging Email
University of Central Missouri
Keeping Inquiries Warm and Ready To Stomp
To keep sophomore and junior prospects engaged early, UCM launched a yearlong email series promoting campus visits and reinforcing its “Redefining What’s Possible” brand.
The campaign delivered 2x higher click-to-open rates than similar efforts—helping students picture themselves on campus from the start.
University of South Carolina Beaufort
Making Waves With Inquiry Growth
To energize early interest, USCB launched a vibrant, infographic-style campaign featuring campus traditions and a sticker postcard incentive.
This fun campaign doubled as a visit driver and led to a 32% increase in 2026 inquiries, building momentum for future applicant pools.
Upper Iowa Univeristy
Proudly Peacock. Powerfully Personal.
UIU tapped into school spirit with an animated word cloud email featuring descriptors students associate with UIU, like “Peacock Pride” and “welcoming.”
The incentive? Limited-edition tech stickers—fun, visual, and effective in building early engagement.
CREATIVE SHOWCASE
Purposeful Print
Old Dominion University
Gold Standard for Student Engagement
To spotlight ODU’s forward-focused experience, this fold-out mailer used bold visuals, personalized CTAs, and a clear focus on affordability and outcomes.
The print piece drove engagement by delivering value in every panel—proving that print still makes a powerful impression.
Indiana University Indianapolis
Jaguar Pride—Gen Z Approved
To boost early interest, IU Indianapolis launched a multichannel campaign offering exclusive, limited-edition Jaguar stickers to sophomore and junior prospects.
The Gen Z and Gen Alpha–friendly swag sparked engagement and helped students envision their futures at IU Indy.
University of Central Missouri
Branded To Stick
To drive engagement beyond digital touchpoints, UCM sent branded stickers and pennants to sophomores and juniors who completed an RFI.
Custom swag serves as a tangible reminder to visit campus and a tool to share UCM's brand. It’s a simple but powerful way to spark action and build brand visibility where students live, learn, and socialize.
CREATIVE SHOWCASE
Dynamic Digital Marketing
University of South Carolina Beaufort
Oceans of Opportunity
With the goal of bringing campus energy to life, the University of South Carolina Beaufort’s digital campaigns focused on the oceans of opportunity and coastal living opportunities in both visuals and messaging to encourage prospects to learn more and visit campus.
University of Central Missouri
More Than a Number
With a 21-1 student-to-faculty ratio, The University of Central Missouri continued its “Part of a Community” messaging across strategic digital marketing campaigns aimed at highlighting its smaller campus atmosphere.
Get Started!
Encoura is ready to empower you with forward-thinking and actionable research to achieve your institution’s goals. Reach out to us today!