Application Generation Campaigns
Turn Interest
Into Action.
Increase Applications.
Grow Your Class.
Encoura will help you turn interest into action with personalized, data-informed marketing campaigns that motivate students to apply.
Through a strategic blend of digital outreach, email, direct mail, and behavioral insights, we’ll help you guide prospective students from curiosity to commitment—boosting application volume and quality along the way.
CREATIVE SHOWCASE
Engaging Email
Old Dominion University
AI-Powered. Persona-Driven. Application-Ready.
To re-engage seniors late in the cycle, ODU partnered with Encoura to enrich its student list with the Eduventures Student Mindsets™ data (personas based on expected college outcomes), then launched targeted emails tailored to each persona.
Despite the late timing, engagement surged—doubling and tripling typical results. A follow-up AI-powered message drove even stronger open and click-to-open rates.
William Peace University
Real Voices and Record Results
To boost applications, WPU launched a student-centered campaign highlighting its close-knit community and downtown Raleigh location.
The result: a 63% year-over-year increase in applications for the Class of 2025.
Salem State University
Spooky Season—Serious Engagement
To boost application engagement, Salem State leaned into its spooky reputation and launched a Halloween-themed email featuring an interactive slideshow of campus festivities.
The playful, timely piece captured student attention and shows how Encoura campaigns can flex with the calendar for maximum impact.
University of South Carolina Beaufort
Surprise, Delight, and Sand Shark Spirit
To build year-round engagement, USCB launched a fun, animated birthday email that surprised and delighted prospects on their special day.
This personal touch helped strengthen relationships and spark excitement about becoming a future Sand Shark.
IU Indianapolis
A Little Snow, A Lot of Spirit
This festive email from IU Indianapolis blended holiday cheer with a timely reminder to apply.
Light snow animation, cozy vibes, and a gentle nudge to check college apps off the list over winter break made this message both fun and effective.
CREATIVE SHOWCASE
Persuasive Parent Connections
University of Southern Mississippi
From Concerns to Confidence
To support senior parents, Southern Miss launched a multichannel campaign combining postcards and emails tailored to families’ top concerns—like affordability, safety, and outcomes.
The parent-focused approach drove 2x the engagement of student emails and contributed to a significant increase in applications and enrollments for the Class of 2025.
CREATIVE SHOWCASE
Purposeful Print
Sam Houston State University
Big Fit. Big Future. Big Growth at SHSU.
To boost applications, SHSU launched a multichannel campaign highlighting fit, opportunity, and the Bearkat experience.
The effort drove a 26% year-over-year increase in applications, with bold, personalized postcards leading the way.
University of Maine
Straight From the Mailbox: UMaine’s Early Action Advantage
To drive Early Action applications, UMaine mailed a bold postcard highlighting key benefits—priority scholarship consideration and an early admissions decision.
A clear deadline and simple how-to-apply steps made it easy for students to act fast.
CREATIVE SHOWCASE
Dynamic Digital Marketing
Upper Iowa University
A Place To Call Home
Upper Iowa University focused its digital application generation campaigns around creating a home on campus and affordability. Specifically, the campaign highlighted “The Peacock Promise,” a financial aid program that allows students who qualify for the Iowa Tuition Grant to pay zero tuition at its Fayette campus.
University of Southern Mississippi
Become a Golden Eagle
The University of Southern Mississippi embraced its school mascot in a series of ads to entice applications. These ads featured students in an athletic/fan atmosphere, embracing game day hype to create excitement.
Get Started!
Encoura is ready to empower you with forward-thinking and actionable research to achieve your institution’s goals. Reach out to us today!