Rise above with Insights Cloud™
Better understand your competition, your institution, and your students.
Competitive Insights
Understand your true competitors for specific students in specific markets.
Pinpoint New Market Opportunities
Develop a strategic plan by combining recent demand trends for a specific academic program in locations where your school has the most visibility. Refine your strategy by viewing detailed information on competitors in specific markets.
Assess Competition for Specific Students
Pinpoint exactly how your enrollment compares to every other school in the country. Gain deeper insight into who your real competitors are for specific students and identify opportunities for growth.
Leverage Competitive Benchmarking
Compare your institution’s current funnel performance to competitors. Narrow down from hundreds of other institutions to focus on institutions of similar size, type, or location.
Enrollment Funnel Insights
Visualize your recruitment strategies, current funnel, and year-over-year national benchmarks to understand your institution’s performance and market visibility.
Strategic Planning
Know exactly where your institution has student interest in a specific program within a specific demographic. Leverage this information to plan where you’ll invest in marketing and travel for the best results.
Funnel Performance
Clearly visualize how your institution is progressing toward funnel goals by student type and how your class is shaping year over year. Empower your team with goal tracking, report sharing, and 34 new and customizable filters.
Territory Management
Equip your entire recruitment team with solid intelligence before they hit the road. Quickly view detailed data on your enrollment performance, demand, and competition for each high school you plan to visit.
Market Analysis
Tap into current college search and enrolled student data to see national trends, your historical performance, and recent demand all in one place.
Identify New Markets
Develop a solid plan by combining recent demand trends for a specific academic program, locations where your school has the most interest already, and detailed information on competitors in that market.
Plan with Confidence
Know exactly where your college or university has interest in a specific program within a specific demographic. Confidently plan where you’ll invest in marketing and travel to achieve your best results..
Empower Your Team
Equip your entire team—from the chief enrollment officer to admissions counselors—with solid intelligence before travel season. Understand your enrollment performance, demand, and competition for each high school you visit.
Engaging New Markets to Achieve Enrollment Goals
Tarleton State University (TSU) determined to strengthen their enrollment by expanding into new markets. TSU partnered with Encoura to leverage both Market and Competitive Analysis reports within Insights Cloud™, pinpointing strategic opportunities to set TSU apart from their competition. With this valuable information, they achieved an 11% increase in freshmen enrollment, a 20% increase in Hispanic/Latine first-time students, and a 3-year enrollment increase of 40%.
Unlimited Student Insights
Gain the most comprehensive insights into your prospective students with the largest combination of ACT®, Encoura, and National Student Clearinghouse® data.
Complete Your Student Information
Get missing info on prospective students and inquiries currently in your funnel. Reach them earlier in your recruiting process, and segment your messaging based on their motivations and preferences.
Connect With Affiliated Students
Identify students who are already connected with your institution through alumni, faculty, staff, and current students. Build on this existing foundation of connectedness to your school.
Engage Your Top-Performing Students
Connect with students who have already expressed unprompted and specific interest in your institution. Engage with these students who are proven to be six times more likely to enroll.
1.14 Million
Declared Records
6x Higher
Inquiry-to-Enroll
2x Higher
Admitted-to-Enroll
Program Outcome Analysis
Analyze your Encoura program outcomes to maximize your recruitment efforts.
Search Strategy Performance
Review search orders placed in Class Planner® to evaluate results and revise your search strategy.
Clearly Visualize Your ROI
Understand how your Encoura programs are performing to make strategic decisions on future investments.
Track Specific Cohorts of Students
Visualize how students from different demographics, majors, interests, and more are performing to pivot strategies as needed.
Strategic Enrollment Consulting
Trust a partner who’s an extension of your team and has first-hand experience and insights in enrollment.
Maximize Your Team's Insights
Quickly make the most strategic insights for your school with an Enrollment Services Consultant committed to helping you pinpoint and analyze the most relevant data for your goals.
Make Student Connections With Expertise
Receive professional and strategic guidance when it comes to acquiring prospective student data and using the Smart+® model, including when working with any other vendors.
Assess Your Strategy Regularly
Meet regularly with enrollment experts to get ahead of any recruitment challenges and opportunities. Receive monthly strategy tips, annual ROI, and goal tracking reports to refine your strategy year-over-year.
Have questions? Want to learn more?
Let's chat! Our team is happy to answer questions and talk about which solutions are a match for your institution as we get to know your unique needs.