Connect With Students on What Matters Most with Mindset Personas

Make interactions with students and families more relevant and personalized based on their unique needs and desired educational outcomes.

Personalize Your Outreach With Eduventures Mindsets

Strengthen your messaging to students and their families who are involved in the college search process with personas. Each distribution of Mindsets is unique to your institution, meaning your results are personalized to reflect your institution’s specific audiences.

Prospective Student Mindsets™

Leverage these Mindsets–included with your student records from the Encoura combined data set–to speak to what matters most to each student.

Prospective Parent Mindsets™

Understand what is most important to parents/guardians of your prospective undergraduates and how they influence their students’ searches.

Transfer Student Types™

Pinpoint the motivations, concerns, and search behaviors of different types of transfer students to shape your recruitment.

Life After High School Mindsets™

Learn the very distinct mindsets of high school graduates who initially say no to college and the strategies for engaging these students.

Adult Learner Mindsets™

Discover the educational and career expectations of adult learners pursuing college, university, or training programs.

Complimentary Resource: Understanding and Using Eduventures Mindsets

Wondering how to put the Mindsets into action? Our step-by-step guide shows you how to incorporate persona-based Mindsets into your emails, digital marketing, recruitment conversations, and more, helping you connect with your target audiences.

Reach the Right Students

Eduventures Mindsets have helped us better reach the right students. They allow us to learn what we need to be saying to each student. It is so valuable to be able to have a focused and timely conversation with students based on their specific mindsets."

VP for Enrollment, Randolph-Macon College

Refine Your Communication Strategy

The Mindsets Eduventures developed sparked one of the early ‘aha’ moments for us. This helped us to find other like-minded students and to communicate with them with their specific priorities in mind. It gave us a refined strategy for utilizing all the different tools that Encoura provided."

Director of Marketing & Communications for Online and Graduate Programs, Anderson University

Speak to Students’ Values

What’s most impressive is that Mindset messaging increased the engagement students have on our website by at least 5 times. Without the website engagement from our digital ads with Encoura, we would not be in our current strong application position.”

Director of Enrollment Marketing, University of Nebraska-Lincoln

Get Started With Eduventures Mindsets

Our team is here to help your institution decide which Mindsets are the best-fit for your institution. We’re also here to help you integrate the Mindsets in your student and family outreach.