Proven Solutions to Meet Your Enrollment Application Generation Goals

Give your prospects and inquiries the confidence to apply to your institution with marketing that meets them where they are to boost their engagement and reach them at the right time in their decision-making.

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Engage Students Most Likely to Apply to Your Institution

Showcase your institution’s identity and values in order to engage students most likely to find themselves at home there. You can even take your digital marketing efforts to the next level by using our persona-driven messaging segmentation, backed by the Eduventures® Prospective Student Mindsets™.

CUSTOMIZED CREATIVE SOLUTIONS

Evangel University

Emphasize your institution’s strengths and values, like Encoura Digital Solutions did here with Evangel’s college enrollment marketing, in order to motivate students to apply.

Our Best-Practice Solutions to Engage Students Most Likely to Apply

Short Video

Take advantage of prospective students’ downtime—making yourself relevant and memorable—by running video ads on TikTok and Snapchat. Encourage them to apply by highlighting current students’ experiences.

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YouTube Pre-Roll

Feature aspects of your campus life through brief video ads that speak to specific students’ dreams and desires for college to encourage them to fill out an application.

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Deliver the Right Information to Students Considering Applying

As an enrollment leader, you know that successful undergraduate student recruitment means delivering the information students need in the moment they need it. Let us help you communicate your institution’s critical messaging in a way that will be best received by your students.

CUSTOMIZED CREATIVE SOLUTIONS

Yale University

Don’t let cost be a barrier to your application goals. Remind students with engaging ads, like this one Encoura Digital Solutions launched for Yale, that they can afford your university with the right financial support.

Our Best-Practice Solutions to Deliver Essential Information

Website Retargeting

Remind students of important information–like financial aid and application deadlines–when they navigate to other websites.

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Custom Audience Targeting

Deliver your messaging directly to students who have connected with you so that students know it’s time to apply and continue to feel confident about their fit at your institution.

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Share Your Institutional Identity or Brand to Assure Students They Belong

Brand awareness is a crucial first step in college admissions marketing, but ensuring students relate to your institution’s identity will encourage them to actually apply. Help students see themselves fitting in at your school by highlighting your current student body.

CUSTOMIZED CREATIVE SOLUTIONS

University of Houston

Help prospective students imagine themselves at your school by showing current students with similar backgrounds or interests, like Encoura Digital Solutions did here with University of Houston.

Our Best-Practice Solutions to Exhibit Your Institution’s Identity

Streaming TV

Expand your reach by showcasing who you are to students and adults at home through platforms like Hulu, Sling, Vudu, and Xbox.

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Predictive Audiences

Grow your applicant pool with high school students who are likely to see themselves fitting in at your institution by digitally marketing to those who have similar interests and behaviors to your current students.

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Engage Prospective Students’ Families

Eighty-seven percent of today’s high school students rely moderately to heavily on family support through their college search journeys. Make sure that you are engaging siblings and parents/guardians with your college/university enrollment marketing to help them be part of the application process.

CUSTOMIZED CREATIVE SOLUTIONS

Mount Aloysius College

Make sure that your messaging to families includes information that assures parents/guardians your school is the right one for their child, like Encoura Digital Solutions did for Mount Aloysius here by highlighting class ratios to promote student success.

Our Best-Practice Solutions to Engage Families

Residential Targeting

Multiply your engagement with prospective students by engaging all mobile devices in your students’ homes. Parents/Guardians are actively interacting with college digital messages up to 5 times more than students!

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Custom Audience Targeting

Deliver your messaging directly to your admitted students so they know what they’ll gain from an education at your institution and they continue to feel confident about their decision to enroll.

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Get Started

Encoura Digital Solutions is ready to connect with you to get started on your best enrollment inquiry generation strategy. Reach out to us today!