In 2019, 61% of prospective students in our Student Sentiment Research™ told us they remembered a particular college or university whose communications really grabbed their attention. In 2022, this number had increased to 71%.
Traditional Student Demand Archive
When it comes to college choice, students rarely go it alone. Behind almost every stressed-out high school student is a parent-student relationship hoping to make dreams come true. New Eduventures data shows that almost half of families (46%) begin the dreaming, exploration, and worrying as soon as high school begins. And for nearly another quarter (22%), this process begins as early as middle school.
Where are all the men? This question is currently on the minds of many enrollment officers. While male enrollment in higher education has trailed female enrollment for decades now, the pandemic widened the gender gap dramatically. The National Student Clearinghouse reported that undergraduate enrollment among male students dropped by 5.5% between spring 2020 and spring 2021, compared to a more moderate 2% decline among women.
Early Application to college has gone from a good option for students who really know what they want, to a strategic play for those who are trying to increase their odds of getting into a college.
Recently, we had a conversation with a prospective parent who is sending her son to a private institution in the northeast.
We know quite a lot about prospective student communication preferences. A frequent question, however, is: but what about prospective parents?