Q. What should our virtual approach to financial aid look like since we can no longer host events or meetings in person? Financial aid is a particularly tough area because it is the area where many institutions have a lot of private conversations with families...
Snapshot Archive
The Right Approach for Yield
Q: Now that we are in the midst of yield season, what tone should we be taking in our communications right now? We’ve gotten advice to proceed with a business-as-usual approach, but is this really the right approach? As of April 7th, 42 states across the...
Should Prices Decrease to Increase Enrollment?
Q. Our institution doesn’t differentiate between online and on-campus pricing. Should we be lowering prices across-the-board to get students to continue to enroll? To date, conventional thinking from colleges has been: same quality, same price. Indeed, common pricing...
Is Extending the May 1st Deadline Too Risky?
Q. We are debating about whether or not to extend the May 1 deadline. We are considering being flexible with the date, but not necessarily promote it. Do you think that plan is too risky? In short, we don’t think there is any risk in moving the date, and if you...
Changing Online Strategy
Q. Now that all our classes have moved online and everyone is concerned about shoring up future enrollment, there is intense interest in putting nearly all courses and programs online. Business deans are particularly keen. Our online division has always prided itself...
Investment in Health Programs
Q: Given the international spotlight on physicians and nurses who are holding the frontline on COVID-19, should we be aggressively investing in new health programs? Unfortunately, the answer to this question is not as straightforward as it may seem. According...