Why don’t we consider the parent on equal footing as a buyer? How can we do better?
Five Ways to Jumpstart Parent Communication in 2023
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Kim Reid
Eduventures Principal Analyst at Encoura
About Kim
Kim brings a wealth of advanced analytical capability in market research, assessment, and program evaluation to her work, and combines evidence and expertise to help clients make strategic decisions that shape the future of their institution. She has over 20 years of experience in research and consulting in education. Most recently, Kim served as Vice President of Research Operations at Maguire Associates, a research based consulting firm focused on enrollment management, where she created new lines of business in brand analytics specific to higher education, pricing and value, and strategic academic program management.
She graduated with a B.A. in philosophy from Duke University, holds an M.S. from the New House School of Public Communications at Syracuse University, and completed Ph. D. coursework in communications at Indiana University, Bloomington.
Post Archive
Innovating Undergraduate Education: Lessons from the Pandemic
Beyond the loss of social connections and extracurriculars, recent data also estimates academic learning losses. Given these challenges, should we expect them to transition into college life just as students have in the past? Probably not.
Cracking the Price Paradox
Beyond the loss of social connections and extracurriculars, recent data also estimates academic learning losses. Given these challenges, should we expect them to transition into college life just as students have in the past? Probably not.
How the Pandemic has Changed Student Mindsets
Beyond the loss of social connections and extracurriculars, recent data also estimates academic learning losses. Given these challenges, should we expect them to transition into college life just as students have in the past? Probably not.
Pandemic Learning Loss and Student Success
Beyond the loss of social connections and extracurriculars, recent data also estimates academic learning losses. Given these challenges, should we expect them to transition into college life just as students have in the past? Probably not.
The Parent-Student Relationship in College Search
When it comes to college choice, students rarely go it alone. Behind almost every stressed-out high school student is a parent-student relationship hoping to make dreams come true. New Eduventures data shows that almost half of families (46%) begin the dreaming, exploration, and worrying as soon as high school begins. And for nearly another quarter (22%), this process begins as early as middle school.
