Colleges with selective admissions have a considerable PR problem. Eduventures’ Prospective Parent Research™ indicates that about one third of parents (34%) believe that schools should be using test scores when evaluating college applications, yet nearly two thirds (61%) believe schools actually do so. This is just one of many perception gaps.
Kim Reid
About Kim
Post Archive
Decision Drivers For Out-Of-State Students
The most difficult aspect of yield is differentiating your institution at the finish line, especially among out-of-state students. These students overwhelmingly tell us that the quality of core academics, like the availability of their majors of interest, drives their...
College Not Included: Mindsets of Those Who Choose a Different Path
As higher education practitioners, we often focus on the 62% of high school students who attend college right out of high school.
The College Affordability Gap: Insights and Impact on Families
Eduventures’ research shows that 99% of all parents and guardians have a preference for the cost of their students’ college choice. It’s a consideration at every income level, not just among lower income families.
Oh, the Places They Will Go! How to Build an Out-of-State Recruitment Strategy
Increasingly, institutions looking to boost undergraduate enrollment are racing to recruit in out-of-state markets.
What International Students Want
After trying times, international students are once again on the minds of recruiters. With the COVID enrollment dip levelling off, institutions are itching to gain their fair share.