Digital Marketing
Amplify Traditional Fundraising Channels With Digital Boost for Advancement
Be everywhere your donors are online with smart, omnichannel digital marketing for advancement.
Give Your Donor Engagement a Digital Boost
Donors don’t live in a single inbox or answer every phone call—they live across the entire internet.
Encoura’s Advancement Digital Boost is a fully managed, turnkey solution that wraps a supportive layer of digital marketing for advancement around your active calling, emailing, and texting efforts. We meet your alumni and donors where they already spend their time, whether they are checking sports scores, scrolling social media, or shopping online.
Turn Traditional Donor Outreach Into a "Surround Sound" Experience
Bridge the Gap
Connect your traditional, direct channels seamlessly to the websites, social feeds, and mobile apps your audience visits every day.
The "Surround Sound" Effect
Amplify your active direct mail, phonathon, and email campaigns by reinforcing the exact same message across the digital web.
Organic Visibility
Stay top-of-mind exactly when school spirit is high, driving higher digital conversion rates without disrupting the donor experience.
Where Digital Boost Drives Results Across Your Calendar
We make digital marketing for advancement easy by handling all the technology, audience targeting, and creative assets, smoothly layering your current strategy to boost results for:
Giving Days & Special Events
Capture real-time excitement and momentum.
Fiscal & Calendar Year-End Campaigns
Stay top-of-mind when critical giving decisions are being made.
Online Gift Completion & Pledge Fulfillment
Remind warm prospects to cross the finish line.
Event & Alumni Association Registration
Drive higher event attendance and yearly membership renewals.
Donor Stewardship & Thank-Yous
Cultivate deeper long-term loyalty with pure appreciation ads (no ask required).
Proven Impact, Minimal Waste
5 Million
Digital communications successfully served to institutional supporters
2-3x
Click-through rates (CTR) compared to standard marketing benchmarks
12
Average digital impressions delivered per targeted prospect
Three Ways to Turn Your Database Into a High-Converting Pipeline
Connect using your existing donor lists across every screen.
Zero Guesswork
We securely match your database email lists to display targeted ads directly to your community on their favorite platforms and apps.
Zero Wasted Budget
Because you provide the exact target list, you never pay to show ads to random strangers—only to the people who already care about your institution.
Re-engage your "almost givers" and recapture lost momentum.
The "cart abandonment" remedy
We automatically serve gentle, visual reminders across the web to potential donors who visit your giving page but do not complete their gift.
Proven results
Visitors who see friendly retargeting ads are significantly more likely to return and finish their donation.
Reach donors exactly where they gather, using privacy-safe location context.
Virtual perimeters
We draw a precise digital boundary around a specific location (campus, stadium, event space) and serve mobile ads to active devices inside that footprint.
Privacy-first momentum
Using anonymous, location-aware mobile signals instead of personal tracking, this is the perfect way to capture high school spirit during homecoming, tailgates, or regional campaign events.
The Encoura Digital Difference
Smart Targeting & Coordinated Scale
We launch synchronized, omnichannel campaigns, ensuring your institution's message is reinforced beautifully on whichever screen your audience prefers.
Clear, Actionable Data
We don't hide behind vanity metrics. We test, refine, and report back on the analytics that actually impact your bottom line: real giving trends and overall campaign ROI.
Award-Winning Creative Agency With 100+ Awards
Don't strain your internal design team. Our in-house team of designers and writers develops compelling, tailored ads for your institution. With over 100 industry accolades in the last five years, we know exactly what visuals and copy drive donors to take action.
Ready to give your next campaign a Digital Boost?
Let’s build your custom targeting strategy. Contact your Encoura representative today to review our creative portfolio, explore platform capabilities, and start amplifying your results.