1

Understand Why Students Chose – or Did Not Choose – to Enroll at Your School

Eduventures® Admitted Student Research (ASR) provides a comparison of enrolling and non-enrolling students to understand their decision-making factors. This recruitment cycle challenged the creativity of enrollment teams as they were forced to recreate the entire enrollment experience online. Getting proximate to your admitted students as a way to increase yield remains the challenge throughout this summer’s extended enrollment cycle. Through the ASR analysis, institutions can expect to gain a deeper understanding of their brand perception and students’ expectations to drive strategic marketing and recruiting strategies for the upcoming year.

Participating in ASR offers:

  • Nationwide benchmarks for yield outcomes 
  • Changes in the decision-making behaviors of incoming freshmen that impact recruiting 
  • Gaps between how your institution was perceived and your actual institution identity
  • Regional and national competitive shifts in the wake of the post-COVID-19 environment
  • Competitiveness of your updated financial aid model

Deliverables include:

  • Initial frequency report of your institution’s responses
  • Tailored analysis to inform your institution’s yield and marketing communications strategy
  • Facilitated discussion for you and your enrollment management team to understand the marketing, recruiting, and student experience implications of your results

 

Survey Methodology:

Eduventures designs, hosts, and analyzes an online survey of admitted students on behalf of our members.

Participate in Admitted Student Research