Action Plans
Action plans are comprehensive playbooks, giving your institution a detailed runway to achieve its goals quickly and effectively.
Engage Your Students & Families
How are you engaging students and their parents/guardians in the search, application, and acceptance stages?
Search and Shape Your Class
Is your institution ready to maximize your search strategy and become the leader of your markets?
Opening New Markets Action Plan
Is your institution in the market for a new market of prospective students?
2025 Digital Marketing Trends for Higher Education
Each year, Encoura’s Digital Solutions team releases a list of digital marketing trends that provide insight into top strategies and areas enrollment/marketing teams should consider.
5 Steps to Drive Your Yield Strategy
It seems that each year brings new challenges to colleges and universities trying to yield their classes. It’s clear that enrollment teams need strong yield strategies.
Understanding, Supporting, and Engaging Today's Prospective Parents/Guardians
While many enrollment teams focus on the shifting demographics and preferences of today’s college-bound students, far fewer colleges are paying attention to their families’ motivations and behaviors.
Reaching Graduate and Adult Learners Action Plan
As your team dives into this action plan, you’ll learn more about today’s graduate and adult learner market, including shifts in modality, fields of study, and more.
Student Mindsets for Personalized Marketing
If you could use a proven, data-backed, easy-to-implement strategy for boosting your student engagement starting today, would you?