While online learning experienced significant innovation and growth over the past two decades, it’s most heady days of expansion may be behind us. Online enrollment continues to outpace overall higher education growth, but there is evidence that the supply of online programming is growing faster than demand.
One of the beneficiaries of this new normal has been the online program management (OPM) industry. Eduventures’ analysis suggests that while online headcount has increased by about 30% between 2011 and 2015, the number of online programs grew 110% and the number of schools working with OPMs grew by more than 130% during this period.
Sources: Eduventures OPM and online market research, IPEDS
In this environment, institutions are focused more than ever on how online programs are created and sustained, by whom, and at what price. Rather than striving for net-new students on a national scale, many institutions see online as a new way to serve local audiences, and desire closer integration with on-campus student services and program capabilities. Greater competition for students has also resulted in a sharper focus on the quality of the online student experience.