Digital Marketing for Program Awareness & Inquiry Generation
Build Demand for the Programs You Want to Grow
Build awareness for priority programs and reach prospective students as they explore their education options. Encoura uses targeted digital campaigns to put your graduate, adult, and online offerings in front of relevant audiences, build demand, and generate qualified inquiries.
Enrollment
+ Marketing Expertise
Work with experts who understand both your enrollment challenges and the marketing strategies that can address them.
Research
+ Intelligence
Build smarter campaigns informed by Eduventures research, proprietary data, predictive intelligence, and institutional insights.
Your Goals
+ Tailored Strategies
Activate the audiences, channels, and tactics that align with your specific enrollment priorities.
Measurement
+ Optimization
Assess campaign performance with transparent reporting and ongoing optimization focused on enrollment outcomes.
Activate the Right Strategies for Your Goals
Not every graduate program has the same enrollment challenge. Target campaigns to the specific programs, audiences, and markets where you need greater visibility and inquiry volume — whether you're growing an established program, building demand in a new market, or increasing awareness for a program prospective students may not know about.
Find New Students
Reach new prospective graduate students whose interests and goals align with the programs you want to grow.
Find Similar Students
Identify and reach prospective students who share characteristics with the audiences most relevant to your programs.
Drive Action & Convert
Move prospective students from program discovery to meaningful action, including requesting information and becoming an inquiry.
Build Awareness for Priority Programs
Reach new audiences with targeted creative that highlights your programs’ strengths and helps prospective students see how your offerings fit their goals, schedules, and budgets.
University of Houston–Clear Lake — MBA
Put Priority Programs in Front of New Prospects
University of Houston–Clear Lake used keyword retargeting to promote two MBA tracks to prospective students in the greater Houston market. Creative highlighted differentiators including affordability, flexibility, and customized certificates to build awareness and interest in the programs.
University of Missouri–St. Louis — Workforce Certificates
Find Adult Learners Where They Are
UMSL’s Advanced Workforce Center used targeted digital advertising to reach prospective adult learners in business and corporate parks across key markets. Mobile ads highlighted affordability and certificate completion time, keeping UMSL visible as prospects explored opportunities to advance their careers.
Generate Graduate Student Inquiries
Turn program interest into meaningful connections with relevant messages that speak to prospective students’ ambitions and encourage them to request information and explore their options.
Anderson University
Reach New Markets. Generate New Interest.
Anderson University combined market insights with targeted digital campaigns to build awareness for its graduate and online programs and reach new prospective audiences. The strategy expanded its market reach, increased out-of-state inquiries, and contributed to enrollment growth among graduate and non-traditional students.
Explore Other Digital Marketing Activation Strategies
Get Started!
Encoura is ready to empower you with forward-thinking digital marketing strategies to achieve your institution’s goals. Reach out to us today!