Digital Marketing for Application Generation & Completion
Turn Prospect Interest Into Completed Applications
Keep prospective students engaged once they’ve shown interest in your programs. Encoura uses targeted digital campaigns to reengage graduate, adult, and online prospects, reinforce the value of your programs, and move more students from consideration to completed application.
Enrollment
+ Marketing Expertise
Work with experts who understand both your enrollment challenges and the marketing strategies that can address them.
Research
+ Intelligence
Build smarter campaigns informed by Eduventures research, proprietary data, predictive intelligence, and institutional insights.
Your Goals
+ Tailored Strategies
Activate the audiences, channels, and tactics that align with your specific enrollment priorities.
Measurement
+ Optimization
Assess campaign performance with transparent reporting and ongoing optimization focused on enrollment outcomes.
Activate the Right Strategies for Your Goals
Application needs aren't always the same across your graduate portfolio. Target digital campaigns to specific programs where you need to increase application volume or completion, focusing your investment where it can have the greatest enrollment impact.
Stay Top of Mind
Keep your programs visible as prospective graduate students compare options and decide where to apply.
Retarget & Reengage
Reconnect with interested prospects and application starters with timely messaging that brings them back to your programs and the application process.
Drive Action & Convert
Give high-intent prospects a clear reason and next step to start or complete their application.
Generate More Applications
Give interested prospects compelling reasons to apply with targeted messages that connect your programs’ value to their career ambitions, education goals, and everyday lives.
University of the Pacific
Give Interested Prospects a Reason to Take the Next Step
University of the Pacific used targeted digital marketing to support growth across an expanding portfolio of graduate programs. Action-oriented creative highlighted program value and encouraged prospective students to move from consideration toward application and enrollment.
Increase Application Completion
Help busy learners follow through with relevant messages and clear next steps that reinforce program fit and keep their applications moving alongside work and family commitments.
Albright College
Meet Adult Learners With a Next Step That Fits
Albright College used digital creative designed around the priorities of adult and non-traditional learners, emphasizing flexibility, affordability, and the ability to move forward on their own timeline. Clear calls to action encouraged prospective students to learn more or apply when they were ready.
Explore Other Digital Marketing Activation Strategies
Get Started!
Encoura is ready to empower you with forward-thinking digital marketing strategies to achieve your institution’s goals. Reach out to us today!