Effectively Shape Your Next Class with Proven Digital Enrollment Solutions

Strengthen your student body’s diversity, engage specific student populations, and promote individual academic programs with Encoura Digital Solutions to enroll your best class year over year.

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Engage Specific Student Populations to Enhance Your Student Body

Every enrollment leader has specific student population goals in their recruitment. Encoura Digital Solutions leverages the latest Eduventures® research to ensure that you can engage the students you seek with your best messaging on the right platforms.

CUSTOMIZED CREATIVE SOLUTIONS

Pennsylvania College of Art and Design

Feature your campus’ unique strengths and values to attract students who will thrive there, like Pennsylvania College of Art and Design did through their partnership with Encoura Digital Solutions. This short video highlights the hands-on experiences and professional connections that students can expect, inspiring students with an Experiential Interest Mindset toward college.

Our Best-Practice Solutions to Engage Specific Student Populations

Affinity Audiences

Help students imagine their community at your institution through affinity audience advertising. Seeing students like themselves welcomed by your college gives them confidence they are making the right choice.

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Short Video

Take advantage of prospective students’ downtime—making yourself relevant and memorable—by running video ads on TikTok and Snapchat. Highlight your current student body in genuine ways to help your prospective students relate and engage.

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Highlight Your Financial Support to Assure Students and their Families

Diversify your class by assuring students who aren’t sure if your institution is financially possible for them. Ensure prospective students have the crucial information they need to know they have your support.

CUSTOMIZED CREATIVE SOLUTIONS

Keuka University

Reassure your students and their families that an education at your institution is attainable for them with exciting videos like this one that Encoura Digital Solutions created with Keuka University.

Our Best-Practice Solutions to Highlight Financial Aid

Residential Targeting

Share important information–like financial aid opportunities–with students and their families by reaching all mobile devices in the household.

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Custom Audience Targeting

Deliver your messaging directly to your admitted students so they know what they’ll gain from an education at your institution and they continue to feel confident about their decision to enroll.

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Extend Your Institutional Brand to New Markets

Leverage digital marketing in new areas where you’d like to engage students. Grow your brand by highlighting your institution’s identity and values to new students.

CUSTOMIZED CREATIVE SOLUTIONS

University of the Ozarks

Showcase what makes your institution unique to students who may not yet be considering your school. Give them a peek into what opportunities would be open to them, like University of the Ozarks did here when they teamed up with Encoura Digital Solutions.

Our Best-Practice Solutions to Reach New Markets

YouTube Pre-Roll

Reach new prospective students and give them a view into your institution’s values or history through short video ads that play before their selected content.

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Geofencing

Strengthen your inquiry generation efforts by strategically delivering your messages to all students in a specific location - like high schools, college fairs, or special events.

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Feature Specific Academic Programs

Boost growth of a new or existing academic program by marketing its strengths and experiences that prospective students can look forward to.

CUSTOMIZED CREATIVE SOLUTIONS

University of Nebraska-Lincoln

Promote specific programs with bold, engaging ads that encourage students to learn more, like UNL did here for their broadcasting, journalism, and sports media programs by working with Encoura Digital Solutions.

Best Practice Tactics for Featuring Academic Programs

Streaming Audio

Showcase the best features of your academic program while students are listening to their favorite music or podcasts.

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Search Keyword Retargeting

Engage prospective students who are online searching for words related to your academic programs. Encoura Digital Solutions will help you create ads that will speak specifically to them based on their searches.

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Get Started

Encoura Digital Solutions is ready to connect with you to get started on your best enrollment inquiry generation strategy. Reach out to us today!