Refine Your Student Search & Shape Your Ideal Class

Search and shape your class leveraging ACT & Encoura’s combined data set and industry-leading predictive modeling designed to boost your enrollment.

Find students who are likely to be interested in your institution and/or travel for college with our new Opportunity+ predictive modeling.

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Search and Shape Your Incoming Class Year Over Year

Leverage the nation's most diverse student database from the Encoura and ACT college planning programs to access nearly 8 million student profiles. Shape your recruiting efforts around specific student populations by taking advantage of over 35 strategic filters.

Class Planner®

Class Planner equips you to search and shape your class through the combined data set and predictive modeling proven to boost enrollment.

Our Best-Practice Solutions to Shape Your Class

Class Planner

Easily build your ideal pool of prospective students by filtering your student search by demographics, academics, or student interests.

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Insights Cloud™: Student Insights

Discover top-performing inquiries, including students who have already expressed interest in your institution to us and are up to 6x more likely to enroll.

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Connect with Students Most Likely to Enroll at Your Institution

Strengthen your strategies in existing markets with Encoura’s Smart+® predictive model to better predict specific student enrollment with accuracy you can depend on. Leverage Eduventures’ Student Mindsets™ to focus your recruiting efforts on students with college motivations and expectations that align with your institution’s identity.

Smart+® Predictive Model

Track how your students are moving through the funnel according to their Encoura Smart+ Predictive Model score.

Our Best-Practice Solutions to Connect with Students Most Likely to Enroll

Smart+ Predictive Model

Focus your recruiting efforts on students most likely to enroll with Smart+, the only predictive model that assigns a score to millions of students nationwide to determine their likelihood to enroll—all before you purchase your search list.

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Eduventures’ Student Mindsets

Understand which students are most likely to apply to and thrive at your institution based on their Student Mindsets. Easily import these data points into your CRM to focus your in-person interactions and marketing to your students.

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Identify New Market Opportunities

Widen your student search possibilities with Encoura’s Opportunity+™. Break into new markets with data science that connects you with students before your competitors and that identifies students most likely to travel for college.

Opportunity+

Connect with prospective students in new markets by setting your opportunity model score range in Encoura’s Class Planner.

Our Best-Practice Solutions to Reach New Markets

Opportunity+: Opportunity Score

Identify students with a higher likelihood of interest in schools like yours to connect with students before they inquire to those similar schools.

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Opportunity+: Travel Scores

Identify and connect with students who have a higher probability of traveling for their college educations by leveraging two travel scores.

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Engage Parents/Guardians to Better Reach Prospective Students

Strengthen your prospective student and family engagement up to 5x with outreach to the whole household. Access the only double-validated parent/guardian data in the country, learn what matters most to parents/guardians, and personalize messaging with parent/guardian personas through Encoura’s parent/guardian profiles and research.

Prospective Parent Research™

Get insight into the preferences and expectations of parents/guardians of college-bound high school seniors, juniors, and sophomores. Applying Prospective Parent Research to your outreach personalizes your in-person and virtual engagement of families to ensure you deliver the information most important to making their decisions.

Our Best-Practice Solutions to Reach Students’ Families

Parent/Guardian Profiles

96% of parents/guardians prefer to hear directly from colleges, many as early as their students’ sophomore years in high school. With parent/guardian emails now available to you to supplement your prospective student outreach, you can engage families earlier in the recruitment process.

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Parent Mindsets in Eduventures’ Prospective Parent Research

Understand what's on the minds of parents/guardians to maximize the effectiveness of your marketing and communication strategy.

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Explore Encoura's Other Solutions

Leverage industry-leading research, strategic insights, and proprietary data to achieve your goals.

Understand Your Market

Engage Your Students and Families

Optimize Your Funnel

Get Started

Encoura is ready to empower you to search and shape your class to achieve your goals. Reach out to us today!