Most campuses can tell you how many students showed up. Few can tell you whether those students are actually moving forward.
This session introduces a framework built on three drivers of engagement: motivation, momentum, and meaning. Rather than treating co-curricular involvement as a string of disconnected events, it helps institutions see where students are progressing, where they're stalling, and what moves them from first exposure to lasting commitment.
Jessica Duvall, Director of Product Management at Encoura, will walk through the framework and how to shift from tracking activity to designing intentional pathways. Justin Rader, Ed.D., Director of Student Life and Assessment at Fairmont State University, will share how his team is putting it into practice, from aligning engagement with institutional priorities to building cross-campus collaboration.
Attendees will leave with a way to evaluate their own campus engagement ecosystem and questions to bring back to their teams.