The graduate student market is undergoing significant change. Shifts in international student mobility, disruptions to federal loan programs, and broader economic and demographic pressures are reshaping demand and forcing institutions to rethink long-standing recruitment assumptions.
Join us for this research-driven webinar focused on understanding today’s graduate prospects and what institutions must do to remain competitive in a rapidly evolving environment. Drawing on the latest market research and tested recruitment strategies, we’ll examine the forces currently shaping graduate enrollment and how adults are responding to uncertainty, cost pressures, and changing career expectations.
This session will move beyond surface-level trends to explore how institutions can adapt their positioning, marketing, and outreach strategies to better meet prospective graduate students where they are academically, financially, and emotionally. We’ll highlight proven approaches for building relevance, reducing friction in the decision process, and establishing a strong foundation for long-term graduate enrollment stability.