Maximizing Your ROI on Search Part II: Bringing Search In-House

See how Marquette University successfully moved students through the inquiry and applicant processes, and how your institution can also be empowered to embrace search in-house.

46 mins

Higher ed is no stranger to tumultuous times. Whether it’s a demographic cliff or a pivot to hybrid learning, enrollment leaders have grown accustomed to having to adapt to an ever-changing climate. With today’s students now applying to more institutions and colleges and universities dealing with shrinking budgets, it’s more critical than ever before to engage the right students for your institution—all while being mindful of your resources. Have you considered bringing your search in-house?

Even with a powerful CRM, there is much more involved in taking charge and running a successful search campaign. It can be daunting to consider, but well worth the leap. In this webinar, you will hear how one institution–Marquette University–made it happen. We share how they leveraged Slate and partnered with Encoura to successfully move students through the inquiry and applicant processes, and how your institution can also be empowered to embrace search in-house.

In Case You Misssed It: Maximizing Your ROI on Search Part I: Engaging the Funnel Earlier


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