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How to (Properly) Launch New Programs

October 15, 2026 | 2:00 p.m. EDT
60 mins

Learn the foundational steps needed to successfully launch a new program and see how research and marketing need to be aligned.


Launching new programs comes with risk. Without taking the proper look at trends, demand, marketing, and other key factors, you'll undermine the success of your new program before it even starts.

In this webinar we will outline the foundational steps needed for a success program launch. You will see how research and marketing need to inform each other and be aligned before program features, modality, and pricing are finalized. You'll learn the key levers that can increase and inhibit enrollment and why a solid marketing plan is a must-have.


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