Affordability remains one of the most important factors influencing college choice—but how students and families understand and approach financial aid is changing. This webinar will explore how generational perspectives have shaped — and continue to reshape — expectations around paying for college.
We’ll dive into the evolving perceptions of student aid, cost transparency, and value. Through a generational lens, we’ll examine how today’s prospective students and their families think about affordability, what’s changed from previous cohorts, and what it means for your institution’s communication strategies.
Whether you're in enrollment, financial aid, or marketing, this session will equip you with insights to better connect with families across generations and guide them through one of the most critical parts of the college decision process.