What inspires family members to give their time, talents, and treasure?
It may have less to do with the ask and more to do with everything that happens before it.
The 2026 Family Giving Study brings the voices of more than 8,300 family members to the conversation. Their responses reveal what builds trust, strengthens connection, shapes their experience, and influences their willingness to give.
Join Sarah Kleeberger of Encoura and Melissa Greiner of CampusESP as they unpack six key takeaways from our new research and explore what institutions can do with what we learned. Then, turning insight into action, Melissa and Sarah will share recommendations and examples from institutions and colleagues who are putting these ideas to work.
All attendees will receive access to the full research report, Drivers of Family Giving, from Encoura and CampusESP, a study of more than 8,300 family members.