3 Enrollment Strategies to Strengthen Your Next Recruitment Cycle

TRANSCRIPT – click video above to watch.

Hi. My name is Chris Tyberski, VP for Higher Ed Consulting here at Encoura, bringing you today's Enrollminute.

Here are three skills that every enrollment leader should be refining this year:

1. First, modernizing your top-of-funnel strategy.
2. Second, strengthening your conversion and yield strategies.
3. And third, optimizing your financial aid and award strategies. Combining these three is the ticket to a successful class. Let's talk more about them.

AI + Top of Funnel

AI is here. And the key to modernizing your top-of-funnel strategy is leveraging AI, both agentic and AI models, along with better data to help you better identify and engage prospective students earlier in the cycle.

Strengthen Yield

Strengthening yield and conversion strategies is more crucial than ever. As students apply to and are admitted to more institutions than ever before, personalizing the way that you communicate with both students and parents and truly honing your message is essential to moving those admits to enrollments.

Optimize Financial Aid

Optimizing your financial aid and awarding strategies brings it all home. But the key here is aligning your strategies to ensure access, competitiveness, and long-term sustainable revenue.

The best and most successful enrollment teams and enrollment managers never rest on their laurels. They're constantly looking for ways to improve.

So think about these three things:

1. Are there ways that you can modernize your top-of-funnel recruitment strategy?
2. Can you strengthen and enhance your yield and conversion strategies to better compete in an ever more competitive market?
3. And can you optimize your financial aid and awarding strategies, not just for this class, but to put yourself on the path towards long term recruitment and financial success/

Good luck out there!