Strategically Award Aid. Maximize Enrollment.

Encoura’s financial aid optimization model, Award+, enables your team to strategically allocate financial aid awards and maximize enrollment.

Increase Your

Competitiveness

A well-designed leveraging strategy will help you position offers competitively to meet students’ and families’ expectations and financial needs.

Optimize Net

Tuition Revenue

Allocate resources where they will have the greatest impact by using a leveraging model to right-size your financial aid awards.

Improve Return on Enrollment Investments

Utilize to project and plan for future enrollment cohorts. Stabilize your institution’s financial health by retaining students with award strategies that support first to second year retention rather than having to recruit new students.

Award+ increases total net tuition revenue by about 8% points over '24 YTD.

True Cost Calculator

Make College Affordability Clear, Simple, and Actionable

Empower students and their families with accurate, personalized college cost estimates that drive enrollment.

Customized, Accurate Estimates

Acting as a seamless extension of your financial aid team, an Encoura Consultant ensures your TrueCost Calculator is strategically configured to provide accurate estimates and improve the student experience.

Elevate Your Competitive Edge

Elevate your competitive edge by showcasing high-impact scholarships, distinctive aid programs, and the value of your campus.

Drive Deeper Engagement

Activate every interaction — drive deeper engagement, spark inquiries, and accelerate applications with strategically placed calls to action.

Unlock Actionable Intellgence

Unlocking actionable intelligence with robust analytics, user insights, and data delivery through the SmartViews dashboard and a secure SFTP.

Personalized Financial Aid Videos

Personalized Videos That Explain Financial Aid Awards

Give every student and their families clarity on their award with guided, personalized explanations.

One Truly Personal Video Experience

Deliver fully customizable, personalized videos that speak to each student and clearly explain awards—including total aid, breakdown, net cost, and value—all in one experience.

Reinforce Your Brand & Drive Action

Reinforce your brand with customized visuals, messaging, and campus identity. Drive action with built-in calls to action that move students toward enrollment.

See Key Student Insights

Access to dashboards with key insights into student engagement and enabling counselors to personalize follow-up.

Easy to Update and Manage

Dynamically update videos to reflect award changes, ensuring students always receive the most accurate, up-to-date information.

Get Started

Encoura is ready to empower you with Award+ to achieve your institution's enrollment goals. Reach out to us today!