The demographic cliff is no longer on the horizon—it’s arrived. As competition intensifies, colleges and universities must rethink how they engage with students and families to meet their enrollment goals. Today’s journey to college is increasingly shaped by parents, personalized digital experiences, and rising expectations that institutions truly see the student behind the inquiry. In this session, we’ll explore what it takes to build a modern strategic engagement plan that doesn’t just respond to change—but stays ahead of it.