Eduventures® Prospective Student Brand Research™
See Your Brand Through Students’ Eyes
Drive your communication strategy and influence your brand reputation with research that reveals prospective students’ perceptions and desired college experiences.
Provide Personalized Outreach to Each Student Throughout the Recruitment Process
The University of Arizona is using Prospective Student Brand Research to better understand students’ interests and challenges throughout the college search process. This individualized approach not only helps the UA team enliven recruiting and student experiences, but also allows UA to stand out from the competition by speaking directly to students’ desired college outcomes, career goals, desired professions, and more.
Enliven Your Brand & Communications
Learn Student Motivations & Perceptions
See how prospective students view your institution, including word associations with your brand—plus how those associations rank against your competition; gain additional insights on students’ desired professions, and more.
Optimize Marketing & Recruiting
Tailor your marketing and admissions messaging to students’ academic, career, and experiential expectations for their college educations.
Gain Insight on Peers and Competitors
See how your prospective students view your institution against selected peer groups; understand perceptions against cross-application institutions.
Visualize How Perspectives Are Changing Over Time
Learn how Student Mindsets, major interests, college application behaviors, and more are changing each year.
Understand Students’ College Plans
Get data on the types of colleges and numbers of colleges your prospective students plan on applying to, how likely they are to apply to your institution, their preferred course delivery styles, and more.
Prospective Student Brand Research Deliverables
Eduventures will design, host, and deliver an online survey of prospective students to a national sample.
EXAMPLE RESEARCH DELIVERABLE
Tap into Prospective Student Research Word Associations to shape your brand, marketing, and recruiting according to how students view your institution versus your selected competitors.
Initial Frequency Report of Responses
Your team will receive an initial report for review that will include report findings ahead of their delivery in the Encoura Platform.
Access to Results in the Encoura Platform
See your results in the Encoura Platform, plus plan important prospective student engagement using segmentations such as gender, GPA, and major interest.
Strategic Discussion With an Expert Advisor
An expert from our research team will highlight key findings and recommendations for you and your enrollment management team to make the most out of your data.
Word Association Dashboard
Learn the key words that students most associate with your institution compared to others. Leverage this dashboard to solidify or adapt your messaging according to what perceptions students currently have about your school.
College Search Process Dashboard
Learn how students from each grade level prefer to engage with institutional marketing, including stealth activities that they are engaging in to learn about your institution before directly connecting with you. Leverage this dashboard to focus your resources where students are most likely to seek information.
Peer Group Comparison Dashboard
Visualize how your institution compares to any number of peer groups. See how students perceive your institution versus these groups in areas like academic strength, social environment, affordability, friendliness, and innovation to develop competitive recruiting and marketing strategies.
Tentative Timeline
| Date | Details |
|---|---|
| September 2026 | First deadline to submit all student lists to Eduventures |
| October 2026 | Final deadline to submit all student lists to Eduventures |
| December 2026 | Round 1 access to results in the Encoura Platform |
| February 2027 (phase 2) | Access to results in the Encoura Platform (phase 2 & round 2 results only) |
Refine Your Marketing Strategies With Prospective Student Mindsets™
Participate in Prospective Student Brand Research
Encoura is ready to empower you with forward-thinking and actionable research to achieve your institution’s goals. Reach out to us today!