Prospective Parent Research™ Survey
Eduventures’ Prospective Parent Research analyzes parent mindsets, expectations, and search roles to help you connect with parents in meaningful ways during the recruiting process.
Understand What Parents and Families Care About During the Recruiting Process
The Eduventures Prospective Parent Research Survey gives your admissions team a clear picture of what parents actually care about during the college search, so you can connect with them in ways that matter.
What You'll Learn
- How to tailor your marketing and recruiting efforts using insights from the Prospective Parent Mindsets report.
- Understand what parents actually expect from their child’s college experience.
- The exact role parents play in the search and decision-making process.
- How and when to reach out to parents with messages that build connection.
What You'll Get
- Your Institution’s Data: A customized summary report of responses from your prospective parents
- Filter & Search Tools: Easily segment prospective parents by region, student GPA major, mindset and more in the Encoura Platform.
- Expert Advisor Strategy Session: A dedicated discussion with an Eduventures expert advisor who will help you use your data for practical recruiting tactics.
Survey Methodology
- Eduventures Research will design, host, and deliver an online survey of prospective parents to a national sample and on behalf of our subscribers.
- We strongly recommend that you provide a list of your prospective parents to get the most value out of this study. The benefits of providing your own parents inquiry list include creating targeting new markets, obtaining data on out-of-state inquiries, and ensuring an adequate sample size for your institution’s results.
How to Participate / Timeline
- Subscribe to Eduventures Research and Advisory Services
- Submit all materials by the first Friday of October
| DATE | SURVEY PARTICIPANTS |
|---|---|
| Oct. 2, 2026 | Submit all parent lists to Eduventures |
| Dec. 2026 | Access to survey results |
Participate in Prospective Parent Research
Encoura is ready to empower you with forward-thinking and actionable research to achieve your institution’s goals. Reach out to us today!