Eduventures® Mindsets

Personalize Your Outreach

Make interactions with students and families more relevant and personalized based on their unique needs and desired educational outcomes.

Connect With Students on What Matters Most

Strengthen your messaging to students and their families who are involved in the college search process with personas. Each distribution of Mindsets is unique to your institution, meaning your results are personalized to reflect your institution’s specific audiences.

Prospective Student Mindsets™

Leverage these Mindsets – included with your student records from the Encoura combined data set – to speak to what matters most to each student.

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Prospective Parent Mindsets™

Understand what is most important to parents/guardians of your prospective undergraduates and how they influence their students’ searches.

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Transfer Student Types™

Pinpoint the motivations, concerns, and search behaviors of different types of transfer students to shape your recruitment.

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Life After High School Mindsets™

Learn the very distinct mindsets of high school graduates who initially say no to college and the strategies for engaging these students.

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Adult Learner Mindsets™

Discover the educational and career expectations of adult learners pursuing college, university, or training programs.

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Complimentary Resource: Understanding and Using Eduventures Mindsets

Wondering how to put the Mindsets into action? Our step-by-step guide shows you how to incorporate persona-based Mindsets into your emails, digital marketing, recruitment conversations, and more, helping you connect with your target audiences.

Reach the Right Students

Eduventures Mindsets have helped us better reach the right students. They allow us to learn what we need to be saying to each student. It is so valuable to be able to have a focused and timely conversation with students based on their specific mindsets."

VP for Enrollment, Randolph-Macon College

Participate in Prospective Student Brand Research

Encoura is ready to empower you with forward-thinking and actionable research to achieve your institution’s goals. Reach out to us today!