Evolve Your Brand & Communication Strategy
Establish your brand recognition and communication strategy with student research that will strengthen your reputation and engagement in current and new markets.
Take Your Prospective Student Communications to the Next Level
With society’s varying perceptions of the value of college, it’s more important than ever to ensure students can identify and relate with your institution's brand. Leverage proprietary research that reveals how students view the brand and communications from your institution versus your peers to ensure you stand out for the right reasons.
Persona-Based Marketing
Implement research-backed Mindsets to understand each of your populations’ post-secondary motivations & meaningfully personalize your communications.
Reach Students With Messaging That Matches Their Goals
Encoura Eduventures Research has identified six Student Mindsets™ that reveal what motivates Gen Z students and what they want from college. Use these research-based personas to align your messaging with students’ academic, career, and college experience goals, strengthen engagement, and support your enrollment goals.
Get Started!
Encoura is ready to empower you with forward-thinking and actionable research to achieve your institution’s goals. Reach out to us today!