Digital Marketing for Parent & Family Engagement
Reach the Families Influencing Enrollment Decisions
Parents and families are often the top influencers in the enrollment decision. Reach them directly with targeted digital campaigns that keep your institution visible, reinforce key messages, and help families support their students throughout the enrollment journey.
Enrollment
+ Marketing Expertise
Work with experts who understand both your enrollment challenges and the marketing strategies that can address them.
Research
+ Intelligence
Build smarter campaigns informed by Eduventures research, proprietary data, predictive intelligence, and institutional insights.
Your Goals
+ Tailored Strategies
Activate the audiences, channels, and tactics that align with your specific enrollment priorities.
Measurement
+ Optimization
Assess campaign performance with transparent reporting and ongoing optimization focused on enrollment outcomes.
Activate the Right Strategies for Your Goals
Digital Marketing Activation brings together flexible strategies to target the right audiences, maximize visibility, re-engage prospects, and drive action.
Find New Students
Extend your reach to parents and families connected to prospective students you want to engage.
Stay Top of Mind
Keep your institution visible with parents and families as students explore options and make enrollment decisions.
Drive Action & Convert
Use timely messaging to help families support important student decisions and enrollment next steps.
Reach Parents & Families Directly
Connect with parents and families through targeted campaigns that reflect their priorities, introduce your institution’s strengths, and encourage their involvement in the college search.
Clark University
Make Families Part of the Path to Application
Clark University brought parents/guardians into its application strategy with digital messaging created specifically for them. The campaign highlighted the student experience and encouraged families to help prospective students take the next step toward applying.
Kent State University
Extend Your Digital Reach Beyond the Student
Reach parents and families with digital campaigns designed specifically for their role in the enrollment process, like the Encoura Digital Marketing Activation team did for Kent State. Targeted messaging helps keep your institution visible and gives families relevant information as they help students consider their options.
University of Missouri–St. Louis
Give Families Reasons to Say, “Apply.”
UMSL extended its application campaign to parents/guardians with messaging focused on the priorities that matter to families: affordability, career readiness, and the value of a St. Louis education. Running alongside student-focused outreach, the campaign kept UMSL visible with families and encouraged them to support their student’s next step toward applying.
Give Families the Information They Need To Support the Next Step
Address questions about affordability, value, and student support with clear messages that help families feel informed and confident as they guide students toward enrollment.
Yale University
Address the Questions Families Are Asking
Speak directly to the questions and concerns that matter most to parents and families. In this campaign for Yale, targeted creative addressed affordability head-on, reminding families that financial support can help make a Yale education possible.
Explore Other Undergraduate Digital Marketing Activation Strategies
Get Started!
Encoura is ready to empower you with forward-thinking digital marketing strategies to achieve your institution’s goals. Reach out to us today!