Omnichannel Marketing for Application Generation & Completion
Turn Prospect Interest Into Completed Applications
Keep prospective graduate, adult, and online students engaged as they move from interest to application with a coordinated strategy built around their needs and your enrollment goals.
Encoura’s Omnichannel Marketing brings together research, strategy, creative, digital marketing, and personalized outreach to reinforce program value, address barriers, and move more prospects toward completed applications.
Enrollment
+ Marketing Expertise
Work with experts who understand both your enrollment challenges and the marketing strategies that can address them.
Research
+ Intelligence
Build smarter campaigns informed by Eduventures research, proprietary data, predictive intelligence, and institutional insights.
Your Goals
+ Tailored Strategies
Activate the audiences, channels, and tactics that align with your specific enrollment priorities.
Measurement
+ Optimization
Assess campaign performance with transparent reporting and ongoing optimization focused on enrollment outcomes.
One Connected Approach to Enrollment Growth
Omnichannel Marketing combines research, strategy, creative, digital marketing, and personalized outreach around your priority programs. Coordinated engagement reinforces program value, answers questions, and guides prospects toward completed applications.
Research & Insights
Understand prospective student priorities, motivations, and barriers to inform your application strategy.
Strategy & Planning
Build coordinated engagement around priority programs, audiences, and key application moments.
Creative & Messaging
Reinforce program value with relevant messaging designed around what prospective students need to take the next step.
Digital Marketing Activation
Stay visible and re-engage interested prospects with targeted digital campaigns that encourage application action.
Lead Qualification & Enrollment Coaching
Use personalized phone, text, and email engagement to answer questions, qualify prospects, and help move them toward application and enrollment.
Optimization & Reporting
Connect performance insights across the strategy and continuously refine your approach to strengthen application outcomes.
Generate More Applications
Connect interested prospects with relevant program messages and timely outreach that reinforces the value of applying and guides them from consideration to application.
Duke University School of Nursing
Move Prospects From Program Interest to Application
Duke University School of Nursing uses digital lead generation across multiple nursing programs to reach and engage prospective students throughout the enrollment journey. Full-funnel insights inform ongoing optimization of audiences, campaigns, and media investment with a focus on generating qualified applications and enrollments.
Move Applicants Toward Completion
Keep applicants engaged with personalized follow-up that answers questions, addresses barriers, and helps them complete the steps toward enrollment.
Illinois College Online
Keep Prospects Moving From Interest to Enrollment
Illinois College Online brings digital lead generation, qualification and transfer, and enrollment coaching together across seven programs. Campaigns are prioritized around program-level opportunities and enrollment goals, helping generate qualified applications and keep prospective students moving toward enrollment.
Explore Other Omnichannel Marketing Solutions
Get Started!
Encoura is ready to empower you with forward-thinking marketing strategies to achieve your institution’s goals. Reach out to us today!