Create a More Connected Graduate, Adult, & Online Enrollment Experience

Create your graduate, adult, and online marketing with a coordinated strategy built around your programs, audiences, and enrollment goals. Encoura’s Omnichannel Marketing combines research and insights, strategic planning, creative, digital marketing, and enrollment expertise to engage prospective students and move them toward enrollment.

Program-Specific Awareness & Inquiry Generation

Build Demand for the Programs You Want To Grow

Increase visibility, reach prospective students, and generate interest in priority graduate, adult, and online offerings.

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Application Generation & Completion

Turn Prospect Interest Into Completed Applications

Keep prospective students engaged with relevant communications and support that helps move them from interest toward application.

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Military Engagement

Reach Military-Connected Prospects With the Right Message

Connect active-duty military members and veterans with relevant programs, resources, and opportunities throughout their enrollment journey.

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Personalized Video

Make Every Student Interaction More Personal

Create individualized video experiences that bring your message to life and engage prospective students at key moments in their enrollment journey.

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Enrollment

+ Marketing Expertise

Work with experts who understand both your enrollment challenges and the marketing strategies that can address them.

Research

+ Intelligence

Build smarter campaigns informed by Eduventures research, proprietary data, predictive intelligence, and institutional insights.

Your Goals

+ Tailored Strategies

Activate the audiences, channels, and tactics that align with your specific enrollment priorities.

Measurement

+ Optimization

Assess campaign performance with transparent reporting and ongoing optimization focused on enrollment outcomes.

One Connected Approach to Enrollment Growth

Bring research, strategy, marketing, and enrollment expertise together to create a coordinated experience from first interest through enrollment.

Research & Insights

Use Eduventures® market, program, and student persona insights to understand your opportunities and inform your approach.

Strategy & Planning

Align strategic enrollment guidance, program prioritization, and campaign planning around your institution’s goals.

Creative & Messaging

Deliver integrated creative and personalized messaging across email, print, video, digital, and other channels.

Digital Marketing Activation

Integrate targeted Digital Marketing Activation strategies into your broader enrollment strategy to reach, engage, and convert prospective students.

Lead Qualification & Enrollment Coaching

Use personalized phone, text, and email engagement to qualify prospects and help move them toward enrollment.

Optimization & Reporting

Connect performance reporting with strategic insights and continuous optimization to strengthen results over time.

“We are consistently staying approximately 25% ahead at every phase of the pipeline, including new student enrollment. I couldn’t imagine doing it with anyone but Encoura.”

Vice President for Enrollment Strategy, University of the Pacific

Different Programs.

Different Prospects.

One Connected Strategy.

Your portfolio may include audiences with different motivations, timelines, and needs. Build an enrollment strategy that reflects those differences while creating a connected experience with your institution.

Graduate Programs & Schools

Support individual programs or coordinate enrollment marketing across your graduate portfolio.

Adult & Non-Traditional Learners

Engage adults balancing education with careers, families, and other priorities.

Online Programs

Reach prospects looking for flexible educational opportunities regardless of geography.

Certificates & Credentials

Build demand for shorter-form offerings tied to specific career and skill needs.

Bring Your Enrollment Strategy Together

Connect the insights, strategy, marketing, and enrollment support you need to grow the programs that matter most.