Price Sensitivity Study
Price for Value, Not Just Volume
Stop guessing at your tuition strategy. Use the Eduventures Price Sensitivity Study to align your price with student value perception and protect your enrollment.
Do Students Believe Your Institution Is Worth the Cost?
Undergraduate students often list cost as one of their top factors in deciding to enroll. But the real issue is value. Do they believe that an education from your institution is worth the cost?
In addition, as the regulatory and financial landscape of graduate funding continues to evolve, prospective graduate students are scrutinizing the return on investment (ROI) and cost of graduate education more intensely than ever before.
The Price Sensitivity Study provides the research-based roadmap you need to move from guesswork to strategy. We utilize primary and secondary research to deliver actionable recommendations for your pricing, discounts, and value messaging.
Make Decisions With Confidence
Find Your Optimal Price
Determine the tuition level that balances market demand with institutional revenue goals.
Validate Tuition Changes
Know if a tuition reset, freeze, or increase is viable for your prospective students and families — before you act.
Identify Competitor Threats
See how price or strategy shifts at rival institutions could impact your market share.
Master the Value Equation
Discover which levers — brand, price, aid, or student experience — drive enrollment in your market.
Graduate Programs:
Navigating the New Loan Landscape
As federal graduate loan limits shift, institutions are scrutinizing the price of their graduate programs to ensure students will be able to afford them. The Price Sensitivity Study helps your graduate portfolio adapt by determining:
Competitive Losses
Identify exactly which competitors are winning your admitted students.
Program Contribution
Pinpoint which programs are driving revenue and where financial aid (e.g., assistantships) could be effective.
Format Sensitivity
Understand how price sensitivity differs between online and face-to-face learning formats.
Price Sensitivities
Identify how your particular market may react to changes to price for as many as 20 graduate programs in a time of funding uncertainties.
Eduventures Strategic Roadmap
We guide you from data to actionable strategy through a proven two-step process:
1. Competition Analysis
We identify which institutions are taking enrollment away from yours. By diving deep into historic enrollment patterns across different student groups, we help you understand the key trends defining your current market position.
2. Price Sensitivity Survey
Using the data from the Competition Analysis, your Encoura consultant collaborates with you to design a custom instrument. This tests critical price questions with prospective students and parents (when appropriate). By integrating a conjoint design that mimics the higher education marketplace, we enable you to see how brand, price, and value work together to form a successful strategy.
From Data to Action:
Your Strategic Deliverable
The study concludes with a strategic consultation, a comprehensive presentation led by your consultant that leverages complex data into a clear path forward. You'll receive:
Actionable Recommendations
Specific recommendations backed by an understanding of your market's price and aid sensitivities and brand and quality attribute influence.
Executive Clarity
A clear summary of findings ready to be shared with your cabinet or board of trustees.
Implementation Strategy
A collaborative discussion on how to integrate these insights into your upcoming recruitment cycles and long-term financial planning.
Find Your Competitive Edge
Don’t leave your price strategy to chance. Align your price with student value to protect your enrollment and secure your institution’s financial future.