Evolve Your Brand & Communication Strategy

Establish your brand recognition and communication strategy with student research that will strengthen your reputation and engagement in current and new markets.

Take Your Prospective Student Communications to the Next Level

With society’s varying perceptions of the value of college, it’s more important than ever to ensure students can identify and relate with your institution's brand. Leverage proprietary research that reveals how students view the brand and communications from your institution versus your peers to ensure you stand out for the right reasons.

Prospective Student Brand Research™

Better understand prospective students’ perceptions and decision-making to shape your communications and influence your brand reputation.

Student Sentiment Research™

Gain insights on student perceptions about institutional marketing and college search behaviors to shape your prospective student outreach.

Enliven Your Recruiting & Student Experience With Research-Based Personas

Eduventures® Research has identified six distinct Student Mindsets™ for Gen-Z—exposing each student’s primary motivations and expected outcomes for college. When you know what students want most from their college experiences, you can match your messaging to their desired academic, career, and experiential outcomes to improve your engagement and meet your enrollment goals.

Get Started

Encoura is ready to empower you with forward-thinking and actionable research to achieve your institution’s graduate & adult learner goals. Reach out to us today!