Alumni & Advancement
Engagement Scoring from Encoura
Turn alumni connections into measurable results. Encoura’s Engagement Scoring unifies your data and provides expert analysis to track, prove, and grow impact.
Elevate Your Alumni Strategy & Turn Engagement into Informed Action
Alumni relations teams drive the events, campaigns, and experiences that keep graduates connected for life. Yet when leadership asks for proof of impact, relationship-building is hard to show on a spreadsheet. While fundraising points directly to dollars raised, "friendraising" efforts—from Homecoming to email newsletters—rarely get the credit they deserve, making it tough to secure the budget you need.
Encoura’s Engagement Scoring fixes that disconnect. It combines all your alumni activity into one clear score. You get simple, reliable numbers that show what’s working, help you spend your time wisely, and prove to leadership how alumni involvement grows year after year.
A Complete Picture of Every Alumnus
Bring all your data together from your CRM, email, event tools, and social channels. We combine these activity points into one clear score for every alumnus.
Easy Dashboard & Filtering
Explore your alumni data with simple filters. Group alumni by class year, location, degree, or custom lists to target your outreach and track results.
Works with Your Existing Tools
No need to switch software. Getting started is easy—just share your data files with us, and our team does the heavy lifting.
Dedicated Data Experts
Our analytics team guides you through your data, presenting clear insights and practical steps for your strategy.
Why Engagement Scoring Matters
Every advancement team knows the frustration: you spend months planning events, running social campaigns, and sending outreach. You know these touchpoints build deep connections, but when board meetings roll around, leadership still asks, "How much money did this bring in?"
Because relationship-building doesn't generate an instant donations, showing its true worth has always been a challenge. Engagement Scoring replaces guesswork with clear facts, turning everyday alumni interactions into objective data so you can prove real value.
- Prove Impact to Leadership: Use clear, board-ready data to show the true value of events, social campaigns, and newsletters.
- Track Year-Over-Year Growth: See how engagement improves overall and break down trends by class year, major, region, or custom groups over time.
- Measure Event Impact: Track whether attending reunions or regional gatherings leads to higher ongoing involvement over time.
- Identify Future Champions: Uncover active alumni who are great fits for advisory boards, volunteer roles, or Giving Day ambassadors.
- Spot Future Donors: See which alumni are steadily increasing their involvement so gift officers know when it’s time to reach out.
How Engagement Scoring Works
Connect Your Data
We help you gather your online and offline activity, from event sign-ups to email clicks.
Find Your Baseline
Explore your dashboard and join a strategy session with our team to see where engagement stands today.
Track Your Progress
Measure how your efforts move the numbers over time with regular scoring updates and check-ins.
What's Included
Custom Scoring Model
Built specifically around your school's goals and touchpoints.
Interactive Dashboard
Look up individual alumni, explore trends, and filter groups instantly.
Expert Findings Presentation
A clear summary of trends and recommendations delivered by our analytics team.
Ready to See What’s Working?
Contact your Encoura representative today to explore the Engagement Scoring dashboard and request a demo.