Maximize Your Digital Marketing Reach
Maximize Your Digital Marketing Reach
The Future of Student Engagement
Find and Engage Your Best-Fit Students
Reach Gen Z where they are—on their favorite apps and devices—with Encoura Digital Solutions.
Free Resource:
Four Digital Solutions That Enhance Your Ongoing Enrollment Strategies
Success Stories
University of Nebraska-Lincoln
“What’s most impressive is that Mindset messaging increased the engagement students have on our website by at least 5 times.”
Cairn University
“Fresh perspectives on nuanced areas that I just wouldn’t think about while also helping me to refine the data. The strategies he provides in these areas are spot-on.”
Randolph-Macon College
“This helped us to find other like-minded students and to communicate with them with their specific priorities in mind.”
Anderson University
“We shifted our digital efforts to Custom Audience Targeting, social media, and Over-the-Top TV ads, where we saw large success.”
React with Speed:
Launch a campaign in 10 business days or less.
Evolve Your Digital Marketing Strategy to Reach Gen Z
How you engage with prospective students and their families needs to evolve with emerging media trends. As a team of experienced enrollment leaders, we work in tandem with your traditional engagement methods and provide targeted digital media strategies to help you navigate the ever-changing digital landscape.
We create turn-key solutions with innovative marketing communications, taking you from lead generation, to market research, through media planning and creative services, all while providing detailed reporting along the way. Your dedicated media strategist will work alongside you, adjusting campaigns and keeping up with market changes.
We’ll ensure you meet your institution’s enrollment goals by keeping your mobile, social, and digital media strategies fresh.
Lead Generation
Project Closure
Creative Design
Data Reporting
We create turn-key solutions with innovative marketing communications, taking you from lead generation, to market research, through media planning and creative services, all while providing detailed reporting along the way. Your dedicated media strategist will work alongside you, adjusting campaigns and keeping up with market changes.
We’ll ensure you meet your institution’s enrollment goals by keeping your mobile, social, and digital media strategies fresh.
Related reading
What if Your Biggest Competitor for FTIC Enrollment is…Target?
The Best Way to Engage Prospective Families Earlier in the Recruitment Cycle: Residential Geofencing
Our Favorite Digital Enrollment Drivers
Next-Gen Custom Audience Targeting
Takes students you know and reaches them with high frequency over their most used platforms and devices (smartphones, laptops, tablets).
Programmatic Audio Advertising
Leverages Spotify, Pandora, iHeartRadio, etc. Ability to target by age, geography, and genre of music.
YouTube Pre-Roll Advertising
Ability to target teens looking for colleges or transfer schools. Puts your video message in front of tens of thousands of cohorts efficiently.
Search Engine Marketing
TikTok Audience-Based Advertising
Reaches a predominantly teen audience in your target market.
Connected TV (Over-the-Top (OTT)) Advertising
Webinars
Making the Class: How to Measure the Success of Your Digital
Media Dollars
You’ve already invested in digital media to enroll Gen Z. But how do you accurately measure the success of any one campaign and what metrics really matter as you look to improve engagement with prospective students?
Request a Meeting with a Digital Solutions Consultant
Our digital partners receive a complimentary report that stacks your institution’s online presence against your peers and identifies new opportunities to reach prospective students.