Research highlights the importance of pre-transfer advising; however, many institutions do not have the support or funding for standalone pre-transfer advising services. Our transfer admissions staff saw a need to provide earlier access to advising for students interested in transferring to our School of Business to help them understand the complexities involved. This session will cover the process that was developed to address this need with earlier access to advising, including insights from the transfer advisor who coordinated with our staff. And finally, takeaways from our first two years of the program will be shared.

Join Rutgers New Brunswick's Vice Chancellor and Encoura + RNL Vice President of Strategic Planning as they reflect on careers of difference-making strategies and how to be the catalyst of change for transformative strategies that create new chapters for universities impacting the lives of many individuals.

Reviewing a lifetime of enrollment management experiences offers a clear lens for understanding strategies that worked, obstacles that were overcome, and rich lessons that were learned. This session will highlight an array of enrollment strategies and the difference that they made for universities and most importantly students. The presenters will also discuss emerging strategies from the audience and provide insights regarding next steps for implementation.

Participants will explore practical approaches for introducing Encoura Engage to faculty, staff, and campus partners while demonstrating the platform’s value and creating interest in the insights it provides. Through examples of on-campus initiatives, communication strategies, and collaborative programming, attendees will learn how to position Encoura Engage as a shared institutional resource that can inform outreach, programming, and student engagement.

Be the first to learn about the research progress being made on the NACAC Center for Innovation in College Admissions - Admissions Success Coaching framework project. Join the project partners and members of the Innovation Advisory Group to dive into how you can be a part of this learn Systems Change Vehicle.

Building an always-on, globally consistent marketing presence is challenging, especially in decentralized universities. In just over one year, the University of Rochester created a centralized enrollment and brand marketing function, launched a new institutional brand, and activated integrated campaigns across domestic and international markets. This session explores how we aligned strategy, teams, and channels; transitioned select work in-house; and built a sustainable campaign ecosystem. Attendees will leave with practical models for speed, integration, and scale.

Going from a fairly apolitical campus to having over 33 social justice/activism organizations in a few years, the campus culture has changed quite dramatically. In this presentation, we will discuss the University of Houston's journey in working with a variety of activist organizations, political campaigns, and government guest speakers, and how freedom of expression plays into these events. We will also dive into how we use Encoura Engage and other tools for risk management and having successful political events on campus. 

Latine enrollment gaps are rarely driven by aspiration; they more often reflect friction across recruitment, onboarding, and early enrollment touchpoints. This interactive workshop reframes enrollment as an integrated student experience rather than a set of siloed transactions. Participants will map the enrollment funnel through Latine student perspectives, identify leakage points across admissions, advising, financial aid, and communications, and redesign a high-impact moment using a human-centered, serving-oriented lens. Grounded in enrollment analytics and cross-functional alignment, the session equips attendees with immediately testable strategies to improve inquiry-to-enrollment conversion, reduce melt, strengthen yield, and support early momentum for Latine students across access-focused institutions.

Today's students don't move neatly through the enrollment funnel, and they don’t stop evaluating college after they apply or are admitted. In fact, many continue to assess fit, value, and belonging well into the enrollment process. This session explores how a full-funnel communication strategy can better support students at every stage, rather than shifting too quickly to transactional messaging. Attendees will learn how intentional, ongoing communication helps maintain engagement and reinforce institutional value as students continue to navigate their enrollment decisions. The session will also touch on how simple engagement and gamification techniques can be layered into communication plans to encourage participation and keep students connected in meaningful ways.

The college planning journey now begins much earlier than institutions expect. The 2026 College Planning Study shows that many students, especially ninth- and tenth-graders, are already forming beliefs about cost, fit, value, and belonging long before they begin an actual search. These first impressions, shaped through family conversations, school touchpoints, social media, dual enrollment, and emerging use of AI, set the stage for future choices and confidence. This session examines this new exploration era and offers practical, equity-minded strategies to help institutions engage younger students with relevant, supportive, and developmentally appropriate outreach.

In 2022, Indian River State College launched the Promise Program, which provided free tuition to local high school students who enrolled directly from high school, resulting in the largest freshman class in the College's history.  Early course success data showed that financial support alone was not enough. Now in its fifth year, this session examines how the Promise Program was rebranded and expanded to emphasize first-year success and retention. Presenters will share outcomes/lessons learned from redesigning Orientation, integrating an FYE program, aligning faculty and staff development, and leveraging RNL satisfaction data. Attendees will gain practical strategies to increase retention and completion.

As AI-driven discovery transforms how audiences find and evaluate institutions, higher education must evolve from SEO toward Answer and Generative Engine Optimization (AEO + GEO). Bridging human insight with artificial intelligence, this session demonstrates how to strengthen visibility across AI-mediated search platforms while preserving authenticity and oversight. Drawing on a northeast college's applied case study and the presenter's novel Responsible AI Integration Model (RAI-M), participants will learn practical ways to balance automation with empathy, mentorship, and governance to ensure technology enhances rather than replaces human connection and trust in higher education.

When many institutions narrowed their media strategies when complications arose with navigating TikTok, one institution chose to strategically expand its digital footprint. By adding three new digital strategies — while maintaining a measured but intentional TikTok presence — Loyola University Chicago doubled down on a diversified, full-funnel approach. Rather than chasing short-term application spikes, the team invested across the enrollment journey: top-of-funnel branding, video storytelling, and family engagement. This digital strategy resulted in strong enrollment performance amid a competitive environment.  This session will explore why a balanced media portfolio outperforms reactive, single-channel strategies, and how institutions can make investments across awareness, engagement, inquiry, application, and yield stages to drive sustainable results. Attendees will leave with a practical framework for evaluating their own media mix and creating a digital strategy that strengthens their full funnel.

Community colleges serve over 12 million students across the country, and the data is clear: these students are thriving. So why do so many students still hesitate to say, "I'm going to community college?" This session challenges outdated narratives with current student satisfaction data and examples from a successful two-year institution. We'll explore the roots of the stigma, share data on the actual student experience and identify actionable strategies that colleges can use to confront stigma, reshape language, and amplify the lived experiences of two-year students. This session is the second part of a two-session sequence on the topic, with the first session (Same Journey, Different Maps: How Students Plan College Differently by Pathway) focusing on high school student behaviors.

Drowning in vendor proposals? Struggling to balance analytics with team leadership? You're not alone. The University of Pittsburgh faced the same challenge: millions invested in enrollment tools, but no one answered "what actually works?" Pitt created a Director of Leads, Insights and Performance focused exclusively on funnel health, vendor ROI, and performance metrics. This freed our Director of Undergraduate Recruitment to do what drives enrollment: leading people who build authentic relationships. Discover this replicable organizational model that brought strategic clarity to vendor chaos, elevated team management, and demonstrated why smart role design should precede platform investments.

Your email marketing reports are probably wrong. This session unpacks why higher education email performance can't be measured like corporate campaigns, and why much of the existing email marketing research falls short when applied to higher ed audiences. We'll explore how send-list composition, domain behavior, and automated bot activity, especially within K-12 environments, can dramatically inflate open and click rates. Attendees will learn practical methods for parsing data, isolating real human engagement, and reframing success around long-term branding impact and ROI, rather than misleading vanity metrics.

Utah State University is developing its first institution-wide enrollment policy to clarify roles, responsibilities, and decision rights across recruitment, admissions, financial aid, online education, global engagement, statewide campuses, and the Graduate School. Led collaboratively by Strategic Enrollment Management and academic leadership, this effort is creating a shared governance framework that strengthens accountability, reduces duplication, and improves decision-making across the enrollment lifecycle. This session will share how USU convened cross-divisional leaders, identified structural gaps, and built early consensus toward a unified model. Attendees will learn practical approaches for launching or refining campuswide enrollment governance initiatives.

Students aren't disengaged, they're exhausted. Digital fatigue is making it harder for higher education marketing campaigns to break through. More messaging is not the answer. Smarter, more human marketing is.  

In this session, content and design leaders examine the drivers of digital fatigue and how intentional creative and experience design will cut through the noise and re-engage students. You'll learn how to recognize fatigue, rethink content strategies, and recalibrate your approach by channel. Attendees will leave with a practical framework for evaluating digital campaigns and reaching students without burning them out.

Enrollment strategies often focus on what students lack rather than the assets they bring. This session operationalizes Community Cultural Wealth to redesign recruitment and admissions practices that honor students' linguistic, familial, social, and navigational strengths. Participants will explore practical applications of asset-based frameworks in outreach messaging, campus visits, CRM communication, and family engagement. Using concrete templates and examples from community college recruitment, attendees will leave with tools to reduce friction, strengthen trust, and improve yield while advancing equity goals. This session offers immediately implementable strategies for inclusive recruitment.

Undergraduate enrollment teams, especially those working with small staffs and limited resources, are expected to make high-stakes decisions with increasing speed and accountability. While institutions collect significant data through student search, recruitment, and financial aid processes, many struggle to translate that information into a clear, actionable strategy. This session is designed for higher education professionals in lean enrollment environments who need data to work harder, not add complexity. Participants will explore how integrating insights from Student Search and Academic Financial Aid Solutions (AFAS) can support smarter, more confident decision-making across the undergraduate enrollment funnel.

This session presents a university case study on transitioning from traditional OPM partnerships to self-managed, AI-enhanced online models. Three themes guide the discussion:

1) Assessment and Decision Making

2) Managing Change and Planning for the Future

3) Impact of Transitioning

The Online Independence Readiness Rubric (OIRR) helps institutions evaluate readiness across strategy, technology, data/AI, workforce, and change management. Informed by Encoura best practices, attendees gain actionable tools to design sustainable, mission-aligned post-OPM ecosystems balancing internal strengths with targeted partnerships.

Loyola University Chicago's division of Student Success launched an inaugural Student Success Summit in August 2025 driven by our motto to be good company on students' journeys to, through and beyond Loyola. The Summit allowed staff across campus to highlight initiatives and best practices while finding alignment in retention focused efforts. With participants spanning Admissions, Alumni Relations, Career Services, Financial Aid, Information Technology, Student Accessibility Center, Student Development, and beyond, the Summit fostered conversations around making retention and student success a campus wide effort.  This session will share ideas on how you could implement something similar on your campus.

Hear how Saint Francis University (PA) embarked on a three-year journey to transform enrollment results through redesigning recruitment and operations. Before this process, adult and graduate recruitment was largely faculty-led and decentralized. Through intentional trust-building with faculty leaders, key administrators, and targeted training for enrollment staff, the university changed to a strategic-minded, data-inspired, centralized enrollment model. Today, the enrollment team and those who partner with EM are aligned, integrated, and more effective/efficient in its pursuit of long-term success. This session offers practical lessons in leadership, change management, and collaboration for all higher education professionals navigating complex and/or content institutional structures.

Financial aid leveraging is an increasingly strategic tool used by institutions to shape enrollment outcomes in graduate and professional programs. Financial aid leveraging can be particularly significant due to high tuition costs, competitive applicant markets, and diverse program-level objectives. This session will examine the rationale, methods, and implications of financial aid leveraging within graduate and professional programs. It will highlight how institutions use data-informed modeling to balance enrollment targets, revenue sustainability, academic quality, and access goals. By analyzing the strategic use of financial aid leveraging, this work underscores its role in supporting institutional competitiveness while aligning financial aid practices with mission-driven outcomes in graduate and professional education.

Admissions is no longer a standalone function but a strategic driver across the student lifecycle. As higher education faces shifting demographics, technological change, equity priorities, and increased scrutiny, admissions professionals must evolve into integrated enrollment partners. At Old Dominion University, this shift has been fueled by cross-campus collaboration, new team structures, and technology-enabled strategies in response to the Demographic and Search Cliffs. This session will share how moving beyond traditional recruitment models toward a collaborative, data-informed approach has strengthened staff engagement, sparked innovation, and improved outcomes — attendees will gain practical insights they can apply at their own institutions.

This session introduces a practical, repeatable Graduate and Online Enrollment Growth Engine that helps institutions move from reactive decision-making to coordinated, data-informed action. Participants will learn how to align recruitment, pricing, messaging, and retention across teams, and leave with tools they can implement in 30-90 days, regardless of institutional size or budget.

Students today don't just want information; they expect instant, personalized experiences that reflect the digital ecosystems they live in. The 2026 College Planning Study reveals a striking truth: slow or generic responses aren't neutral; they're negative signals. When institutions delay, students perceive disinterest. When outreach feels impersonal, they disengage.

This session unpacks how Gen Z and Gen Alpha interpret responsiveness and relevance emotionally, and how colleges can design always-on digital experiences that feel fast, human, and authentic. Learn how to align your CRM and CMS strategies to meet student expectations from the first click to final commitment using research-driven insights.

This session outlines a cross-functional approach to mapping the new student onboarding experience from application deposit through the first day of class. Led by student affairs, enrollment management, education systems, and institutional effectiveness leaders, the work engaged campus stakeholders through structured meetings and interviews to document processes, requirements, and touchpoints during this critical transition period. Presenters will share lessons learned from developing a comprehensive onboarding map, identifying inefficiencies and points of friction, and translating findings into observations, recommendations, and action steps. The session will also explore strategies for communicating outcomes across leadership and frontline roles to support informed decision-making and potential renewal of new student orientation models.

Dual enrollment can ignite college journeys, and when intentionally designed and rooted in community partnership, it becomes a powerful engine of opportunity. This session highlights two high-impact models: a four-year university’s structured Early College pathways and a community college's long-horizon access pipeline that engages families and guides students from middle school through dual enrollment and into college. Together, these models move beyond one-off outreach to create coherent, guided pathways with schools, families, and community partners. Presenters will share strategies that build early momentum, proactive access, aligned coursework, integrated advising, and belonging-centered supports, equipping participants with adaptable approaches to expand equity, access, and completion across institutional contexts.

Institutions have growing access to predictive enrollment insights, but many struggle to operationalize them within Slate. This session showcases how Catawba College partnered with a Slate Preferred Partner, Encoura, to integrate predictive modeling and student personas directly into Slate. Attendees will see how these insights are operationalized to guide recruitment strategy, counselor focus, and yield efforts. Presenters will demonstrate how predictive scores and persona indicators surface within standard Slate functionality — without custom SQL, local bases, or external tools — and how admissions staff are trained to interpret and act on them consistently. Attendees will see practical, repeatable workflows using existing Slate tools to prioritize outreach, allocate counselor effort, and align teams around shared indicators of engagement and enrollment likelihood. Catawba will share lessons from early adoption, including change management, training strategies, and workflow refinements informed by staff feedback. This session emphasizes hands-on application over theory and provides clear takeaways that institutions of any size or Slate maturity can adapt immediately.

This session highlights Encoura’s partnership with the University of Missouri–St. Louis and the enrollment growth achieved through strategic data purchases focused on high school students navigating the college admissions process, paired with targeted digital campaigns. By leveraging timely, student-centered data and intentional outreach, UMSL strengthened its recruitment strategy and expanded institutional capacity, including the growth of international recruitment and workforce development offices.

Attendees will gain practical insight into how thoughtful data acquisition and digital strategy can move beyond tactics to support sustainable enrollment growth aligned with institutional mission and long-term goals.

In an increasingly competitive enrollment landscape, institutions must be intentional about which academic programs they promote and how those programs are positioned to prospective students. Delaware State University uses program prioritization and market-informed analysis to identify academic programs most likely to drive enrollment growth and student demand. This session will walk participants through Delaware State's process of aligning academic priorities with enrollment goals, using labor market data, student demand indicators, and competitive insights to inform decision-making. Attendees will also learn how Delaware State translated those insights into action by revising program webpages and digital messaging to better engage prospective students, clarify value, and support recruitment efforts.

This presentation shares our experiences in launching 90-credit bachelor's degrees, from early conceptualization through enrollment, highlighting the obstacles we encountered and how we overcame them. We reflect on internal work to justify the financial model, secure funding, and move proposals to build alignment with university governance. We also discuss lessons learned navigating external requirements, including state authorization and regional accreditation, including the hurdles that stalled momentum and the tactics that helped unblock decisions. Finally, we describe how we translated approvals into market readiness through brand/program positioning and enrollment marketing, from detailed comm flows to social media to TV news!

Institutions often invest heavily in student surveys, but making results available, actionable, and meaningful for students and staff remains a persistent challenge. This session shares how Fitchburg State University reimagined its use of the College Student Inventory by creating the First-Year Falcon Profile, an asset-based, student-facing guide built from individual CSI results. The presentation highlights survey implementation decisions, intentional shifts away from deficit-based language, strategies for addressing restricted or missing data without stigma, and early lessons learned. Attendees will leave with practical approaches for turning survey data into inclusive, actionable resources that strengthen advising conversations, student agency, and cross-campus collaboration.

Silos, unclear expectations, and underutilized data are among the most common barriers to enrollment growth, especially during leadership transitions. Yet many institutions struggle to move from diagnosis to action. This session provides a practical framework for transforming enrollment performance by aligning culture, structure, and strategy around measurable outcomes. Drawing from a recent institutional turnaround that resulted in 70% FTIC enrollment growth in one cycle and a 36% increase in FTIC applications the following year, attendees will learn how to identify and eliminate operational inefficiencies that limit counselor productivity, establish goal-oriented accountability within admission teams, align cross-departmental leadership around shared enrollment metrics, and use actionable data—from high-level funnel strategy to territory-level insights—to drive daily decision-making.  Rather than focusing on theory, this session will provide replicable approaches leaders can apply immediately to create a more intentional, data-driven, and performance-focused enrollment operation.

Marketing and recruitment teams often communicate with the same prospective students, but without coordination, those messages can feel repetitive, confusing, or disconnected. In this session, you'll learn how Pima's Marketing and Outreach & Recruitment teams partnered to intentionally redesign prospective student communications, so the right message lands at the right time in a student's enrollment journey.

Using a customer relationship management (CRM) implementation as a real-world case study, presenters will show how they clarified roles, aligned content and timing, and rebuilt communications around the full prospective student journey. You'll see practical examples of marketing versus recruitment communications, learn how each serves a distinct purpose, and walk away with strategies you can apply at your own institution — regardless of team structure or CRM maturity.

As demographic and fiscal pressures reshape higher education, Rutgers University,under the leadership of Dr. Jose Aviles, Senior Vice President for Enrollment Management and Student Success, is implementing a university-wide Strategic Enrollment Planning (SEP) framework to align leadership, vision, and accountability across campuses. Jose presented with Dr. Andrea Carroll-Glover of Encoura + RNL, this session explores best practices and lessons learned in building a shared SEM vision, unifying goals, applying econometric modeling for fiscal planning, standardizing metrics, modernizing technology, and strengthening institutional agility through coordinated change management.

Implementing a financial aid leveraging strategy is rarely a technical challenge — it is a leadership and alignment challenge. This session explores how Benedict College successfully navigated campus politics, competing priorities, and stakeholder skepticism to implement a data-informed financial aid strategy that strengthened enrollment outcomes while protecting net tuition revenue. Through a real-world case study, participants will examine how executive alignment, cross-functional communication, and trust-building across enrollment, finance, and academic leadership were critical to success. Attendees will leave with practical frameworks for managing internal dynamics, building buy-in, and advancing financially sustainable enrollment strategies in complex institutional environments — particularly within mission-driven and resource-constrained campuses.

In an increasingly competitive and resource-constrained higher education environment, undergraduate enrollment success requires tight alignment between marketing, recruitment, and financial aid strategy. This session explores a practical, institution-tested framework for integrating student search, omni-channel recruitment, and financial aid leveraging to drive enrollment growth while protecting net tuition revenue. Using real-world examples from mission-driven institutions, including HBCUs, presenters will highlight how cross-functional leadership, data-informed decision-making, and transparent communication can overcome silos and internal politics. Attendees will leave with actionable strategies to better attract, enroll, and retain right-fit students — academically and financially.

Like many NAIA campuses, Mount Vernon Nazarene University relies heavily on its athletic programs to help recruit and retain students, but those student athletes also need to support the institution's bottom line. In recent years, the discount rate had risen and the net tuition revenue had fallen, but MVNU took action, partnering with campus leadership and the athletic department to right-size their athletic initiatives to support the financial health of the institution.

What does it look like when data becomes a driver of institutional change? This case study from Northeast Lakeview College (NLC) offers a behind-the-scenes look at how they have integrated Postsecondary Data Partnership (PDP) Analysis-Ready Files into their institutional research and planning processes. Attendees will gain practical insights into how the college uses PDP data to support continuous improvement, inform policy, and enhance student outcomes.

Northeast Lakeview College is a public, two-year college offering associate degrees and certificate programs, has a diverse student body with an average age of twenty-four, and is one of five colleges that comprise the Alamo Colleges District.

At Rutgers Camden, the Student Academic Success division is breaking down silos across the institution to build a shared culture around student retention. We started with our strategic plan, creating a revamped 5 pillar framework to align with larger institutional priorities. As a result, our standard practice is to now think about retention with intention as we shape program development, student-centered interventions, and divisional initiatives. Come to learn more about our process and how we transformed our work to ensure that retention is at the center of all that we do, not an afterthought.

Join us for an interactive session exploring creative ways to extend the capabilities of the Engage system beyond its traditional uses. From streamlining policy implementation and execution, organizational resource checkout and tracking office hours, to simplifying event analytics, this discussion will showcase innovative applications of Engage. Bring your ideas, share your experiences, and gain inspiration from fellow Engage users to unlock the full potential of the platform.

Between the COVID-19 pandemic and stricter visa regulations, international undergraduate student enrollment has taken a hit. A once reliable enrollment lifeline is drying up quickly. This session explores who is still willing to consider college in the United States, what drives these students’ college choices, and how institutions need to shift recruitment strategies for them. We will also make some data-driven educated guesses about the future of international student enrollment. 

As campuses shift focus on recruiting Gen Alpha, a new and influential audience is rising alongside them: millennial parents. This session examines how millennial parents differ from previous generations in their expectations, values, and involvement in the college search process. Using research-driven insights, we’ll explore how institutions can better engage this audience without sidelining the student voice. Learn what millennial parents care about most and how their influence is reshaping enrollment outreach.

Transforming a foundational partnership requires more than just a policy update; it requires a bold new strategic vision. Join the University of Florida as we share our journey of implementing a university-wide RSO Classification policy. By shifting the relationship dynamics with student groups, UF improved risk management and resource allocation while safeguarding student autonomy.

We’ll break down the policy design process—including how we engaged campus partners—and tackle the challenges of large-scale implementation. Participants will leave with a roadmap for redefining their own organizational relationships to foster community and clearer expectations. It’s time for a fresh start!

Liberal arts degrees are often seen as "useless" because they don't set students on a predefined career path. In fact, an unacknowledged core value is that they empower students with the foundational competencies of leadership, such as communication, critical creative thinking, empathy, synthesis, perspective taking, etc. The 21st century workforce is rapidly evolving and these translatable skills are in increasing demand, especially in the face of the implementation of generative AI. Making explicit the value of the liberal arts and their relation to leadership is an important retention and student success strategy that can enrich the student experience.

Managing a multi-million dollar marketing budget is complex. Managing one that must serve both undergraduate and graduate enrollment across diverse schools with distinct priorities is exponentially more challenging. At Loyola University Chicago, one marketer leads an enterprise-level marketing strategy that supports both undergraduate and graduate enrollment teams while navigating institutional politics, competing priorities, and the unique needs of individual schools. This session will explore the real work behind marketing leadership — how to allocate significant resources responsibly, when to centralize versus customize, how to determine when to outsource versus build internally, and how to vet and manage external partners effectively.

Since 2021, Nunez Community College has seen a dramatic increase in continuing student retention, with a remarkable 79% growth from Fall 2024 to 2025. In this presentation, we will share what mechanisms were used to achieve this growth.

Enrollment is more than a checklist; it's a journey of moments that matter. Inspired by The Power of Moments, this session explores how turning ordinary steps into celebrations can transform student engagement into something extraordinary. We'll share how our gamified approach, DU Quest, motivates students through badges and interactive incentives. We'll also highlight creative, low-cost initiatives that foster connection and excitement from application to arrival. Attendees will leave with practical ideas to make enrollment personal, fun, and memorable while boosting engagement without adding extra burden to your team.

Data only matters when it moves. This session shows how we turned CSI results — especially high-alert indicators into a year-long, intentional support plan for first-year students. Using Tinto's model of academic and social integration and Maslow's understanding of unmet needs, we built targeted coaching, skill development, and outreach strategies that meet students where they are. Participants will see how segmented data reveals hidden pockets of need and guides personalized intervention. Attendees will leave with a clear framework for turning CSI insights into coordinated action that strengthens retention and student success.

Institutions are grappling with master's program challenges. It seems all master's student segments are now competitive: international, research-based, online and most fields of study. In this session, we cover the major trends affecting master's program enrollment.  Utilizing a strategic framework for evaluating your portfolio, we will show how to uncover over-reliance on any single modality, market, or field and outline what your institution can do about it.

As AI-driven search, discovery tools, and shifting student behavior redefine how prospects choose colleges, traditional enrollment funnels are being bypassed. Students are narrowing decisions before visiting a campus or even a website while pressure to prove enrollment ROI continues to rise. This session moves beyond theory to equip campus leaders with a practical framework to audit digital maturity, identify gaps across the student journey, evolve from traditional search and architect a unified digital ecosystem. Attendees will gain a strategic roadmap on how to unify marketing, enrollment, and engagement into a measurable personalized AI-optimized digital ecosystem that captures high-intent demand and maximizes enrollment ROI.

College planning is as emotional as it is informational. The 2026 RNL College Planning Study reveals that for many students, particularly first-generation and underrepresented learners, emotional readiness often determines whether they transition from exploration to action. Students describe hope and motivation alongside anxiety, confusion, and doubt. This session brings participants inside that emotional journey, where excitement about freedom and belonging meets fears about cost, fit, and failure. Drawing on nearly 2,000 student voices nationwide, we'll unpack how stress, confidence, and support systems shape planning behaviors across grade levels and highlight what colleges can do to meet students where they are.

Over the past year, Utah State University has strengthened collaboration between Strategic Enrollment Management, the Graduate School, and USU Online while implementing a new generation of enrollment technologies. This session highlights how these partners aligned business processes, standardized communications, and integrated core systems such as CRM, tuition and billing tools, chatbots, and transcript automation. We will share early wins, improved application visibility, streamlined workflows, and better support for diverse learner segments, and the governance structures that made this collaboration possible. Attendees will gain practical strategies for unifying graduate, online, and undergraduate enrollment through shared systems and coordinated decision-making.

Take a deep dive into how Penn State’s student‑led funding board allocates $4.5 million annually to support student organization activities. This session explores funding policies, review structures, and how Engage’s Budgeting tool captures critical data to ensure transparent, equitable decision‑making. Hear real stories ranging from the most routine requests to the truly outrageous, and learn how the transition to Engage streamlined processes, improved student experience, and strengthened trust among student leaders, advisors, and administrators.

In a challenging enrollment landscape, the strategic alignment of Marketing and Enrollment Management is essential, not optional. Miami University's (OH) VPs will share how their deep collaboration stopped brand erosion and rebuilt institutional reputation. They successfully shifted from traditional, top-of-funnel marketing to a comprehensive, data-driven model focused on student outcomes. This unified approach delivered unprecedented results: higher enrollment, a lower admission rate, and significant net tuition revenue gains. Learn how they leverage real-time enrollment data to build a targeted strategy and transform their work into a single, powerful engine for sustained institutional growth and measurable ROI.

Student engagement deepens when campuses design experiences that intentionally guide students toward purpose. This session presents a framework centered on motivation, momentum, and meaning to help institutions build engagement ecosystems that support exploration, belonging, and holistic development. Participants will learn practical, scalable approaches to elevating student engagement and strengthening outcomes across the student experience.

The higher education marketplace is shifting rapidly; driven by demographic decline, evolving student expectations, changing industry demands, and heightened competition. Institutions must adapt, particularly with academic program offerings to remain relevant and sustainable. This presentation explores academic program enrollment as a dynamic market system, applying supply-and-demand principles to recruitment, pricing, and program enrollment. We will highlight strategies for identifying industry fit, program placement, and understanding net tuition by program as a means to evaluate health. Drawing on case analysis, market data, and institutional experience, this session will provide practical frameworks for enrollment growth and long-term stability with academic programs.

As a non-traditional HBCU community college increasingly serving adult learners and working students from underserved populations, delivering accessible and supportive communication has become essential. This session explores student success strategies by using CRM driven technology that helps students navigate competing priorities while remaining connected to the institution. We will highlight approaches that build belonging for students who may feel disconnected due to part-time enrollment, online learning, or returning to school after long gaps. Through strategic outreach, targeted campaigns, automated touchpoints, and personalized pathways, institutions can connect students with the right campus resources and foster meaningful relationships that motivate persistence and completion.

Leaders play a critical role in guiding both staff and institutions through transition. The appointment of new leaders on campus often coincides with a period of significant institutional change, including shifts in culture, organizational structure, and staffing. Effectively managing these transitions is crucial for institutional success. Hear how these enrollment leaders successfully navigated transitions AND realized enrollment success in that cycle, and take away tips and strategies you can use with your own teams and on your own campus. Attendees will gain a deeper understanding of how to lead cultural transformation, support staff through change, and foster a shared vision for the future of their institutions.

As undergraduate enrollment becomes increasingly complex, institutions can no longer afford to operate marketing, recruitment, and financial aid as separate functions. This session presents a practical framework for aligning these three levers into a single, cohesive enrollment strategy. Drawing from real institutional examples — including HBCUs and access-oriented campuses — presenters will examine how coordinated messaging, data-informed recruitment, and intentional financial aid leveraging can drive enrollment growth while protecting net tuition revenue. Participants will also explore how leadership alignment and internal politics influence implementation. Attendees will leave with actionable strategies to attract right-fit students, improve yield, and support long-term financial sustainability.

No one denies that online learning is mainstream at thousands of colleges and universities nationwide, but is online a strategic asset? This presentation, drawing on Eduventures Online Higher Education Market Update 2026 report and other research, explores 1) How online learning can enhance the student experience beyond convenience, 2) Whether online investment is shifting institutional cost dynamics, and 3) Evidence that schools with major online learning investments are turning AI from vulnerability to advantage. 

Academic program portfolio optimization has become essential as institutions navigate enrollment pressure, fiscal constraints, and evolving workforce demand. This session presents a structured approach that integrates consulting expertise with primary and secondary research aligned to institutional context. Learn how Encoura consultants help institutions develop objective academic program evaluation criteria that is aligned with the institutional mission and coupled with academic program environmental scan and academic program demand analysis. Participants will gain practical strategies for aligning mission, market relevance, and sustainability while supporting informed, data-guided academic decision making.

In a constrained market, growth doesn’t come from doing more; it comes from doing what matters most. Most institutions have more data than ever, yet many struggle to translate that information into focused enrollment strategy. This session provides a practical framework for strengthening the data you have with predictive modeling and student personas to drive smarter geographic prioritization, stronger messaging alignment, improved counselor performance, and measurable revenue outcomes. Attendees will be equipped to move beyond broad, volume-based recruitment tactics and instead identify and prioritize high-yield territories and student segments with confidence. The session will demonstrate how to align marketing efforts, parent/guardian communications, and counselor outreach around persona insights, ensuring consistency from early engagement through yield. Participants will also explore how to shift from headcount-focused thinking to net tuition–aware strategy, reallocate time and budget toward high-return markets, and equip frontline staff to apply predictive insights in daily territory management.  Drawing from first-hand experiences of two institutions that strengthened enrollment pipelines and increased net tuition revenue through precision strategy, this session delivers actionable tools for building a more intentional, data-driven enrollment operation.

Prospective students’ parents/guardians are no longer peripheral to the enrollment process; they are central influencers whose preferences significantly shape where students apply, enroll, and commit. As families become increasingly influential, often serving as decision partners or even primary decision-makers, institutions equipped with data-driven insights and strategic engagement tools are best positioned to connect meaningfully with this crucial audience. Sharing insights directly from the latest parent research, in addition to engagement strategies from one private and one public university, this session empowers conference attendees to refine enrollment strategies that acknowledge family influence, communicate with relevance, and drive stronger conversion outcomes.

At Florida Atlantic University, students face increasing financial pressures that impact their academic performance, mental health, and graduation rates. We offer a comprehensive Federal Work-Study (FWS) program and financial literacy education. This session explores how offering both opportunities — employment through FWS and financial education — creates wrap-around support for students. We will discuss strategies for ensuring access to these resources, highlight the unique benefits of each, and share best practices for promoting participation among diverse student populations. By providing multiple pathways to financial wellness, institutions can address financial stability, academic engagement, career readiness, and overall student well-being.

Black high school students are navigating college financing with heightened skepticism, confusion, and emotional strain, shaped by widening affordability gaps and mistrust in financial aid systems. Drawing on insights from the 2026 Perceptions of College Financing Study, this session explores how Black students perceive college costs, seek financial aid, complete the FAFSA, and evaluate the value of a degree. We'll explore the role of parents, trusted sources, and communication tone in building (or eroding) financial confidence. Attendees will gain actionable strategies to enhance transparency, foster stronger family engagement, and develop messaging that resonates authentically with Black students and their support networks.

As the healthcare landscape shifts toward preventive care and population health, the pathways to entering health professions are also evolving. Increasingly, students are pursuing nontraditional undergraduate majors outside the typical biological or physical sciences, while still preparing for careers in medicine, dentistry, public health, and other clinical fields. This presentation will explore how academic advisors and educators can better support students on alternative pathways, how alternate pathways can create enrollment pipelines into post graduate degree programs, and how broadening the definition of a pre-health student contributes to a more inclusive and adaptable healthcare workforce.

Recruitment for Rookies is a practical, foundational session designed specifically for early-career admissions counselors and staff who are new to recruiting undergraduate and graduate students.

This session will demystify the undergraduate and graduate recruitment process, from prospect generation through enrollment, and provide participants with a clear understanding of how daily recruitment activities connect to broader enrollment goals. The presentation will focus on building confidence, consistency, and competence in new recruiters.

Participants will walk away with a stronger grasp of the enrollment funnel, effective communication strategies for today's students and families, and practical tips they can apply immediately in their roles — whether on the road, at events, or through digital outreach.

Retention is truly everybody's business. It is a campus-wide effort to support students at every level. During this session, attendees will learn key factors that will help retain students. Also, attendees will learn the direct correlation between consistent student engagement and increased retention. Finally, attendees will review successful student outcomes due to engagement, campus-wide support, and parent involvement.

Graduate enrollment teams face increasing demands, while undergraduate students often struggle to find meaningful real-world application of classroom learning. This session presents a first-year pilot of a student-led Integrated Marketing and Communications Agency where undergraduates partnered directly with the Graduate Admissions Office. Attendees will learn how the agency was structured, how students were trained in marketing fundamentals and brand stewardship, and how their work supported graduate enrollment goals. Drawing on a full semester of results, the presentation highlights student learning outcomes, enrollment and awareness impacts, lessons learned, and changes planned for future semesters, offering a replicable model for other institutions.

Traditional enrollment forecasting often relies on static assumptions that overlook how students actually move through online programs. This session reframes forecasting by combining real student signals such as program interest, UX and support needs with core metrics like persistence and graduation. Attendees will learn how these insights create realistic enrollment projections and revenue-aligned budget strategies. Using UT San Antonio Online's 5,000-student growth model as a case study, participants will explore a practical framework to build forecasts that leadership trusts and turn projections into budget decisions grounded in student behavior and financial reality.

Today's prospective students want more than marketing claims; they want proof, belonging, and a clear picture of their future. They expect authentic, immersive experiences that help them picture themselves on campus before they ever visit. This session explores how Southern Utah University built an intentional visual storytelling strategy, featuring drone and aerial media, to communicate brand promise, increase emotional connection, and positively influence enrollment outcomes. Participants will learn a replicable framework for aligning content with institutional strategy, maximizing cross-campus value, and creating scalable visual experiences that help students imagine themselves on campus long before they arrive.

SEO isn't dead; it's being redefined. As AI-assisted search tools reshape how people discover information, traditional keyword-driven SEO is no longer enough. This session helps educators and digital professionals understand what AI search systems actually reward and how to adapt. Attendees will learn how answer relevance, entity authority, and content structure drive AI visibility alongside traditional rankings. We'll explore how AI evaluates trust and clarity, and why visibility, citation, and influence now complement raw traffic as success metrics. You'll leave with a practical framework for positioning content so AI systems can find, trust, and amplify it.

Students crave clarity, not complexity. Yet RNL's 2026 national survey reveals a communication disconnect: calculators, portals, and award letters often live in silos, forcing families to do the math themselves. This session invites enrollment, financial aid, and bursar teams to the same table, literally. We will demonstrate how aligning tools and messages across departments creates a single, confident affordability story. Learn how to audit your cost communications, unify systems, and leverage personalized tools like Loan Repayment Assistance Programs, to show, not just tell, how college can be affordable. Explore how to better navigate family conversations about cost and student loans, while reinforcing your institution's value proposition.

Small colleges often face the toughest enrollment challenges: limited resources, lean teams, and increasing competition for every student. Rather than relying on a single tactic, Carthage aligned admissions, athletics, faculty, and student support teams around shared enrollment goals. By diving into their strategy, this session will empower attendees of small colleges to strengthen collaboration between coaches and admissions, use CRM systems and predictive insights more effectively, engage families in ways that uncover each student’s “why,” and create recruitment experiences that build connections before students arrive on campus. Leaders from Carthage College will share how intentional collaboration, smart use of enrollment tools, and campus-wide ownership of recruitment contributed to a 20% year-over-year increase in final Fall 2025 enrollment. Participants will leave with practical, adaptable strategies to maximize limited resources, strengthen cross-campus alignment, and drive measurable enrollment growth at small institutions.

Small marketing teams often feel outmatched by institutions with large budgets, extensive resources, and specialized staff, yet they can compete, and win enrollments, with the right strategy. This session demonstrates how the lean marketing team at Cummings Graduate Institute for Behavioral Health Studies (CGI) built efficient, scalable systems that drive enrollment growth for a niche online graduate program. We will share automation tactics, content repurposing models, and cross-department workflows that transform limited capacity into high-impact output. Attendees will learn how to streamline decision-making, maximize a lightweight tech stack, and prioritize initiatives that deliver meaningful results, regardless of team size or resources.

Traditional list building for freshman recruitment is complex and time-consuming. While Encoura offers consultant support, institutions sometimes need immediate assistance. Classmate AI is an agentic AI assistant that interprets user intent through chat to generate and refine Class Planner filters instantly. Beyond standard search building, it explains filters, retrieves past search data and insights, and suggests strategic improvements for optimized targeting. By bridging user intent and actionable data, Classmate AI reduces list-building effort and accelerates time to action, empowering enrollment professionals to focus on high-value outreach strategies.

Strategic enrollment marketing requires matching the right tactic to the right challenge. In this session, we’ll reveal how one university designed and deployed targeted digital campaigns built around clearly defined enrollment challenges, each with its own success metrics.  Through analysis of Salem State University’s recent use of precise digital marketing to achieve increased engagement with specific markets and populations, we’ll share how to structure campaigns around distinct strategic objectives rather than broad awareness goals. The session will demonstrate how strategic tactics, including creative retail-based placements, multilingual messaging, and audience segmentation by household characteristics, can be deployed intentionally to shape class composition. Participants will also explore how differentiated messaging, such as belonging-focused creative, can reinforce institutional strengths while improving engagement.  Most importantly, this session will provide a framework for matching tactics to outcomes. Attendees will leave with practical guidance on defining campaign goals, selecting the right targeting strategies, measuring performance beyond surface-level metrics, and aligning digital execution with broader enrollment priorities. This session is designed for leaders who want to move from experimenting with digital marketing to deploying it strategically with clarity, confidence, and measurable impact.

Colleges and universities are under growing pressure to expand, prune, and redesign their academic portfolios—often with limited time, uneven data, and strong internal opinions. Too many program decisions still rely on anecdote, legacy momentum, or surface-level market demand signals. 

This session introduces a practical, data-driven framework for evaluating portfolio health and identifying high-leverage growth opportunities. Moving beyond simple enrollment trends, we explore metrics such as demand-to-supply pressure, competitive saturation and differentiation, AI exposure, and portfolio synergy. Participants will see how these measures can be combined into a coherent scoring model that clarifies which programs to grow, redesign, sunset, or launch. 

Although access to higher education is greater than decades ago, some student populations remain underrepresented and often face barriers that prevent them from succeeding. These dynamics contribute to lower retention rates. This session will explore institutional strategies that support improving retention rates by implementing programs such as Honors Colleges, Call Me Mister, Service-Learning, Academic Support Services, Open Space Mental Health, Data Tracking and others. The session will provide an avenue for open dialogue and discussion to share best practices.

New and veteran student success professionals alike will benefit from this overview (or refresher) of the key definitions, latest research, and effective practices that form the foundation of our work. We will share student satisfaction and motivation survey results, findings from our effective practices poll, the six building blocks for your student success plan and suggestions for working with your colleagues in enrollment management to recruit students who will stay and graduate. You’ll go back to your campus with a set of strategies and next steps to share.

Student satisfaction surveys are a key component in assessing and ensuring the quality of the student experience. They allow institutions to understand student priorities and to target resources accordingly. To be most effective, institutions need strong response rates, a plan to review and respond to the feedback plus good collaboration with leadership. Representatives from four-year and two-year institutions will share how they are effectively gathering and using their student satisfaction data, providing examples of what is working. This session will share the perspectives of the panelists and the moderator to identify how campuses can successfully use student satisfaction survey results.

As many small private colleges face enrollment decline, Paul Smith's College has charted a different course. In less than two years, the institution rebuilt its enrollment operation, restored campus trust, and increased new student enrollment by 30 percent while staying true to its mission and place. This session explores the art and science behind that turnaround, blending enrollment discipline, financial aid strategy, predictive data, and student search with authentic rebranding and storytelling. Presenters share how leadership, trust, and aligned execution fueled sustainable recovery and renewed belief across campus and community.

Effective digital lead generation isn't just about more data or more creative. It's about smarter alignment of both. This session pairs Encoura + RNL research with creative strategy to show how institutions can generate higher-quality leads with greater efficiency. We'll examine what data reveal about student behavior, channel performance, and messaging effectiveness, and how those insights translate into creative that resonates with traditional students, working adults, and non-traditional graduate prospects. Attendees will see real-world examples of how institutions can improve conversion, reduce wasted spend, and build digital campaigns that perform across the platforms students actually use.

The higher education landscape continues to change at a rapid pace, and the competition for students is fierce. Strategic Enrollment Planning (SEP) provides a disciplined approach to monitor the environment and to develop institution-specific strategic responses. Learn the absolute must dos for an effective SEP project, how to distinguish strategic initiatives from annual planning efforts, the steps to take for an effective SEP, and common pitfalls to avoid. 

We'll explore these questions and those from participants in this interactive session.

After years of enrollment decline, Cheyney University achieved a remarkable turnaround, more than doubling enrollment from fewer than 200 students to over 400 in just one year. This session tells the story behind "The Great Comeback," highlighting not only the strategies that fueled enrollment growth, but also the profound impact this resurgence had on campus morale, culture, and institutional confidence.

Cheyney leaders will share how decisive leadership, focused enrollment strategies, improved communication, and renewed belief in the institution helped restore momentum at the nation's oldest HBCU. Attendees will gain insight into how enrollment growth can catalyze broader campus transformation strengthening student engagement, staff morale, and institutional pride.

This session offers an honest, inspiring look at what it takes to lead through crisis and emerge stronger.

In a crowded and competitive graduate marketplace, institutions often rely heavily on digital automation, mass marketing, and transactional recruitment tactics. Yet the most powerful enrollment drivers remain profoundly human: personal connection, authentic storytelling, and intentional relationship-building. This session explores how institutions can elevate graduate recruitment through a narrative-centered approach that brings programs to life for prospective students. Drawing on practitioner experience from a mission-driven graduate school context, this presentation outlines strategies for integrating alumni stories into recruitment travel, inquiry outreach, yield engagement, and digital content pipelines. Participants will learn how to train faculty and alumni ambassadors as storytellers, build story banks that reflect program strengths and values, and leverage word-of-mouth marketing to increase trust and conversion. The session also highlights how personal touchpoints — phone calls, individualized emails, in-person event rapport, school/district visits, and community-based recruitment — can significantly elevate yield in ways no CRM workflow can replicate. Attendees will leave with a practical storytelling framework and real strategies to humanize their graduate recruitment practice.

Wisconsin Lutheran College, a small, private Lutheran institution in Milwaukee, has achieved steady enrollment and retention growth by pairing disciplined data use with deep institutional relationships. In this session, Vice President for Enrollment Management Lucas Faust shares how a long-term mindset, mission-driven culture, and cross-campus partnerships have created a gimmick-proof enrollment strategy. Attendees will learn how Wisconsin Lutheran leverages data beyond admissions and financial aid — informing athletics, curriculum, retention, and advancement, while fostering exceptional staff longevity and alumni engagement. This session offers practical takeaways for institutions seeking sustainable growth rooted in mission, trust, and collaboration rather than short-term tactics.

Demonstrate how RMS and SRP are the dynamic duo for leveraging predictive analytics to identify at-risk students early. Focusing on data-driven decisions and the importance of actionable data. The predictive powerhouse is a student success road map - from enrollment to graduation using institutional historical variables and the student’s motivational data.

In light of the SCOTUS decision amending the use of race in university admissions, engaging Black prospective students and their families has taken on new meaning. Now it’s even more important to understand key characteristics of this community to build an authentic recruitment strategy. Participants will learn the demographic data impacting the availability of Black students, the factors influencing their college decision and what practices are viewed as most effective in attracting and recruiting Black students when race cannot be considered.

Higher education professionals are currently dealing with the most turbulent environment in decades. Fueled by the global pandemic, ongoing demographic shifts, rapid technological change, and increased scrutiny of the postsecondary enterprise by both government and the larger public, the pressure is on to attract, retain, and graduate students in greater numbers than ever before. This session will explore the major environmental trends that are challenging enrollment managers and suggest some potential solutions to these issues.

As higher education increasingly adopts AI to support advising and engagement, maintaining authentic human connection remains essential for student retention. This session explores how institutions can combine AI-driven insights with personalized outreach to scale support without losing empathy. Participants will examine practical examples of AI-enhanced strategies, discuss when human intervention matters most, and identify opportunities to strengthen relationship-centered practices. Attendees will leave with actionable strategies for integrating technology and human touch in ways that improve persistence, satisfaction, and overall student success.

Learn how UNC Wilmington's Office of Admissions redesigned its transfer communication plan by integrating marketing expertise directly into admissions workflows, resulting in faster, more collaborative, and student-centered messaging without added cost. This session focuses on the practical process behind the work, including workflows, tools, and decision-making that improved turnaround time and message clarity. Attendees will see real examples and leave with adaptable strategies, templates, and low-cost tools they can immediately apply to strengthen transfer communications and cross-campus collaboration at their own institutions.

AI is reshaping the enrollment landscape, offering new opportunities to modernize service, improve efficiency, and strengthen student engagement. This session presents a three-phase roadmap for building an institutional AI agent ecosystem, using early examples from RPI's implementation of agents supporting applicant communications, PLA/transfer credit evaluation, financial aid processing, and unified one-stop services. We will discuss anticipated impacts, lessons learned, and how AI-generated analytics can support strategic decision-making. Attendees will leave with practical guidance for launching pilots, preparing staff, and responsibly scaling AI to enhance enrollment performance.

Yield, melt, and persistence are not driven by academics alone - they are driven by belonging. Students are far more likely to choose and commit to institutions where they believe they will thrive socially and personally. When students feel known, confidence in enrollment decisions increases and summer melt declines. A sense of belonging — feeling accepted, valued, and connected — drives engagement, persistence, and well-being. Engagement is not transactional; it is relational. In this session, Temple University, together with Encoura + RNL, will share data-informed insights and scalable strategies enrollment leaders can apply to strengthen student commitment and improve enrollment outcomes.

#JusticeForEmma, the event that spiked Berry College followers from 7.8K to 60K in 5 days. This presentation is a case in point about meeting negative social comments head on.

On August 5, 2025, a post to TikTok announced Berry's admissions app was open. Nothing unusual ... until an unadmitted student's 'cheeky' comment kicked off a whirlwind of activity rallying TikTok around her misdirected underdog story.

Get the backstory: the internal conversations, the social team's in-the-moment choices and the administration's trust in an agile, unorthodox response. We'll share positive outcomes, pain points and how Berry leveraged the event well into 2026.

As undergraduate recruitment becomes more competitive, virtual engagement plays an important role in how institutions connect with students and families. This session shares how Texas A&M University uses Encoura insights to guide its Virtual World strategy and support out-of-state undergraduate recruitment and marketing efforts. Attendees will see how Encoura data helps identify the right students, tailor messaging, and create virtual experiences that feel relevant and approachable. The session will highlight real examples, engagement results, and simple strategies campuses can apply to strengthen outreach, increase student interest, and keep prospects engaged from first contact through enrollment.

How do campuses routinely meet and exceed enrollment and net tuition goals in challenging environments? Join a panel of enrollment leaders from three diverse campuses (Louisiana State University, Molloy University, and Randolph-Macon College) for a frank discussion of the common themes in achieving enrollment success. What level of risk-reward, data resources, and teamwork is needed to create consistent outcomes – and how can your campus work to achieve similar results?

After institutional strategic plans are set, enrollment offices are faced with meeting enrollment and student success goals while navigating enrollment volatility. Attendees will explore ways to serve historically overlooked student types when developing recruitment frameworks that respond to institutional priorities.

This session explores how institutions can identify and prioritize their own unique student populations and translate data into recruitment and strategic enrollment planning - while emphasizing student needs and institutional capacity. By sharing examples, the session emphasizes how leveraging constituent voices and cross-campus collaboration to move toward intentional, sustainable enrollment strategies for students who might not fit traditional models.

Back by popular demand, this year's session will bring together a panel of professional women in higher education for an interactive discussion on strategies for negotiation, communication, and networking, plus managing the tides of change to effectively develop a successful career in higher education. In this session, the panel will explore practical strategies to create opportunities for career enhancement and advancement, along with ways to incorporate professional development into our busy lives.