Do You Connect with Alumni Where They Spend Most of Their Time?
Most Americans spend an average of 1,300 hours online per year. Leverage the latest digital marketing platforms to reach alumni where they spend their time and increase giving.
Increase Engagement, Reach, and Average Gift Size
Partner with the Encoura Digital Solutions team to expand your reach with donors and increase giving.
Custom Audience Targeting
Imagine being using your donor database to target giving asks to each individual’s personal social accounts (Facebook, Instagram, LinkedIn, YouTube and more).
Geofencing
Imagine being able to advertise to alumni when they’re at H&R Block—remind them to earmark some of their tax return dollars for your giving campaign.
Lookalike
Imagine being able to reach and engage new donors efficiently because the people you’re targeting think and act like your current donors.
Speed
Imagine being able to go from planning to receiving your first gifts in less than 10 days.
Greater Engagement Leads to Greater Giving
Partner
Large Public University
Campaign Goal
Increase alumni giving
Strategy
To determine the effectiveness of digital marketing to alumni, one large public university communicated with a traditional postcard and phone call to half of their alumni list. Encoura Digital Solutions worked with them to connect with the the other half of the list through email and personal social media ads.
Results
Postcard & Phone Call
Average Gift
Email & Custom Audience Targeting Ads
Average Gift
Overall
+$50,000
additional funds raised with Encoura partnership
additional funds raised with Encoura partnership
Schedule a Consultation
Level up your digital marketing strategy. Request a consultation today!
