Reach Cord-Cutters with Streaming TV
With streaming TV ads, your institution can reach the homes of prospective students and their families on the apps they stream—like Hulu, Twitch, Amazon Prime Video, and YouTube TV. Unlike traditional TV, streaming—or over-the-top (OTT) for higher education— allows for more pinpointed targeting and metrics, allowing you to best optimize your budget.
How Streaming TV Works
Imagine you could reach Gen Z and their families—the cord-cutters—on the TV apps they commonly use. With streaming TV ads, you can target your audience with video content that entices them to want to learn more about your institution.
For example, let’s say you wanted to share a video spot highlighting your campus. You choose the demographics and interests of your streaming audience—Encoura Digital Solutions will best match it with top streaming apps. We can even produce the creative should you have limited staff—or time.
Because streaming TV allows you to reach a targeted student and parent audience you only pay for views and impressions your ad receives, and data from spots helps in maximizing budgets.
Creative Examples
Anderson University
In this streaming TV spot, Anderson University promoted their flexible online undergraduate and advanced degree programs, opting to include a specific link to their online program page. This spot ran on popular streaming platforms that were best-fit for their prospective students.
Reinhardt University
Reinhardt University used a storytelling angle to appeal to prospective students during the pandemic; the institution highlighted finding the right fit in a college during times of change and challenge.
Audience Examples
Related Tactics
Engage with prospective students using the right creative at the right time on the right channels with Encoura’s Digital Solutions.
Let’s Talk Streaming TV
We want to help your team reach prospective students using Streaming TV. Use the calendar below to select a time that works best for your schedule.