Boost Your Transfer Enrollment With Blueprinting
With blueprinting, your institution can reach prospective transfer students based on a past location. Because community college students spend minimal time on campus, a 90-day blueprinting look back window means you’ll be able to reach them while they’re on the go.
How the Blueprinting Works
Imagine you can target prospective transfer students based on a specific location. With blueprinting, you’re able to reach students if they’ve visited their community college campuses once within a 90 day period.
For example, let’s say your college wants to reach prospective transfer students about a limited-time application waiver. By using blueprinting, you can reach a specific location—based on satellite imaging—to ensure you’re targeting the right students with your waiver.
Because blueprinting uses a 90-day look back window, if students are on campus just once during that time, you can still reach them with your brand’s unique messaging. Once they’ve engaged with your ad, you can continue to engage them with action-specific ads to drive inquiries, applications, and yield.
Creative Examples
Fayetteville State University (FSU)
FSU used blueprinting to reach prospective transfer students by encouraging them to continue their educational journeys on its campus. A clear CTA to transfer today encourages engagement, which can be leveraged in future ad campaigns.
Huston-Tillotson University (HTU)
In this GIF, HTU highlighted transferring credits and discovering scholarships while featuring students on its campus. This multi-pronged approach entices prospective transfer students to not only learn more about the transfer process, but to explore the path of how to get to the HTU campus.
Audience Examples
Related Tactics
What’s the Difference Between Geofencing and Blueprinting?
Learn more about Blueprinting, including the impact it had on one of our digital partners, in our blog. We’ve also covered what’s different about Geofencing and Blueprinting, both location-based digital marketing tactics.
Let’s Talk About Blueprinting
We want to help your team reach prospective transfer students using Blueprinting. Use the calendar below to select a time that works best for your schedule.