Strengthen the Top of Your Funnel With the Adult Prospect Pool
Enrich your current funnel data and connect with new prospective adult students who have opted in to receive communications through Encoura’s Adult Prospect Pool. Select from specific targeting options like parents, veterans, or by occupation type.
How the Adult Prospect Pool Works
Imagine you can reach prospective adult students based on their veteran status, occupations, interests, faith, and much more. With the Adult Prospect Pool, you can reach adults who have opted-in to receive communications from your institution.
For example, let’s say you want to reach prospective adult students who are veterans. By using the Adult Prospect Pool for targeting, your institution can reach those who have prior service; add on educational level and you’ll increase targeting for your Master’s programs.
Because the Adult Prospect Pool allows for specific targeting, plus has a verified opt-in, you can feel confident knowing that your messages are reaching adults who want to hear from you.
Creative Examples
Albright College
Albright college used the Adult Prospect Pool to target parents with its advanced programs. This ad was part of a series encouraging adults to continue their educations on their own terms by promoting the flexibility of Albright’s programs.
Huston-Tillotson University (HTU)
HTU is encouraging adult learners to see the possibilities on its campus with an ad campaign driven to encourage engagement. Along with encouraging adults to apply, this ad shares that prospective adults can better understand the financial commitment in completing their degrees.
Marian University Wisconsin
In an ad series promoting specific degree programs, Marian University Wisconsin focused on the flexibility of its degree programs and career paths. Other specific program promotions focused around Thanatology, Healthcare Administration, At-Risk Education, and more.
Let’s Talk About the Adult Prospect Pool
We want to help your team reach prospective adult learners through the Adult Prospect Pool. Use the form below to tell us a little more about you, and our team will reach out ASAP.