This white paper presents findings from a survey conducted by Anthology among higher education professionals, highlighting the most critical data types for effective student outreach. The data categories include Academic Engagement Data, Students’ Characteristics, Non-Cognitive Data, Faculty/Staff Observations and Reported Alerts, and Co-Curricular Involvement Data. We explore the importance of these data types, how advisors can leverage them for retention and student support initiatives, and the challenges faced without access to these essential insights.