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NOVEMBER 1–3, 2020

InterContinental Boston Waterfront Hotel
Boston, MA

Featured Keynotes

Featured Keynotes

José Andrés,
Chef and Humanitarian

Doris Kearns Goodwin,
Presidential Historian

Jon Meacham,
Presidential Historian

Bryan Stevenson,
Executive Director, Equal Justice Initiative

José Andrés,
Chef and Humanitarian

Doris Kearns Goodwin,
Presidential Historian


Jon Meacham,
Presidential Historian


Bryan Stevenson,
Executive Director, Equal Justice Initiative

2020 Preliminary Agenda

6:00pm – 8:00pm
Registration and Opening Reception
Miel Restaurant and Terrace
Opening Remarks
Richard Garrett, Eduventures Chief Research Officer, ACT | NRCCUA
Opening Keynote Speaker
The Power of Identity
Bryan Stevenson, Founder and Executive Director of the Equal Justice Initiative
Content Block
College Core – Predictive Analytics & Traditional Demand

Research Presentation: Enrollment Research Findings
Kim Reid, Eduventures Principal Analyst, ACT | NRCCUA
Enrollment Leader Panel
Eduventures led Workshops
Content Block
Beyond Degrees: Unpacking Adult Demand

Featured Presentation
Strada Education Network and Eduventures Research
Research Presentation
Online Higher Education Market Update
Richard Garrett, Eduventures Chief Research Officer, ACT|NRCCUA
Adult Learner Panel
Fireside Chat – Best in Class Series
Changing the World Through the Power of Food
José Andrés, Chef, Restaurateur, Humanitarian
Innovation Awards Presentation
Todd Bullion, CMO, ACT | NRCCUA
Cara Quackenbush, SVP Research, ACT | NRCCUA
Innovation Awards Reception
Content Block
Advancing the Mission: Rightsizing the Academic Portfolio

Keynote Presentation
Innovation in Higher Education
Marty Meehan, 27th President of the Five-Campus University of Massachusetts System
Featured Presentation
Content Block
Focus on Outcomes: Getting Real on Student Success

Featured Presentation
The Mental Health Crisis and Pursuit of Happiness at Today’s Colleges and Universities
Laurie Santos, Head, Silliman College, Professor Psychology, Yale University
Featured Presentation
Creating a Vibrant Educational Environment in the United States
Allan Golston, President, the United States Program of the Bill and Melinda Gates Foundation
Fireside Chat - Best in Class Series
Learning From the Past in Today’s Turbulent Times
Doris Kearns Goodwin, Presidential Historian and Pulitzer Prize Winning Author
Jon Meacham, Presidential Historian and Pulitzer Prize Winning Author

2019 Agenda

6:00pm – 8:00pmRegistration and Opening Reception
7:30am – 8:30am
Registration and Breakfast
8:30am – 9:00am
Welcome and Opening Remarks
Patrick Vogt, CEO, ACT | NRCCUA
9:00am – 9:45am
Opening Keynote Speaker
Education: Standing in the Path of a Tsunami
Mitch Daniels, President, Purdue University
9:45am – 10:30am
Featured Speaker
Brand Matters: The Relationship between Students and Schools
Kim Reid, Eduventures Principal Analyst at ACT | NRCCUA
10:30am – 10:45am
10:45am – 11:30am

Featured Speaker
The Invisible Reality: Future Implications of Where America
Really Goes to College

Dr. Gail Mellow, President, LaGuardia Community College
11:30 am – 12:00pm
Featured Speaker
A College for the Future of Work
Stephen Kosslyn, Founder, Foundry College
12:00 pm – 1:30pm
Sponsored Lunch Breakouts
1:30pm – 2:15pmWorkshops
  • The Battle for Value: Institutional Strategy and National vs. Local Online Markets
    Richard Garrett and Ashley Hanson

  • Student Success: Creating a Student-Centric Onboarding Experience
    Kim Reid and Lesley Vossenkemper

  • Selecting Technology to Realize Institutional Goals
    James Wiley and Michael Miller

  • Converting Adult Learner Mindsets into Action
    Howard Lurie and Clint Raine

  • The Channels that Reach Gen Z
    Johanna Trovato and Bob Kraus

  • From Application to Enrollment: How Student Preferences Change Across the Enrollment Funnel
    Cara Quakenbush and Clint Chapman
2:15 pm – 3:00pm
Featured Speaker
Introducing the 2019 Higher Education Market Update:
Sizing Up Local, Regional and National Opportunity

Richard Garrett, Eduventures Chief Research Officer at ACT | NRCCUA
3:00 pm – 3:15pm
3:15pm – 4:15pmEdTalks
Sydney Chaffee, Teacher of the Year
Shantell Martin, Artist
4:15pm – 5:00pmClosing Keynote Speaker
Pathways to the Workforce of the Future
Michelle Weise, Chief Innovation Officer & SVP, Workforce Strategies at Strada Education Network
5:15pm – 5:30pm
Innovation Awards Presentation
Patrick Vogt, CEO, ACT | NRCCUA
Cara Quackenbush, Eduventures Vice President of Research at ACT | NRCCUA
5:30 pm – 7:30pm
Innovation Awards Reception
FRIDAY, JUNE 7, 2019
7:30am – 8:15amOPM Breakfast Breakout
Piecing Together the Online Program Management Puzzle: Buy, Build, or Both?
Howard Lurie, Eduventures Principle Analyst, ACT | NRCCUA
7:30am – 8:30amGeneral Breakfast
8:30am – 8:40amDay 3 Welcome
Todd Boullion, Chief Marketing Officer, ACT | NRCCUA
8:40am – 9:30am

Keynote Speaker
Courage in Times of Crisis
Mitch Landrieu, Former Mayor, New Orleans, LA
9:30am – 10:00am
Featured Speaker
Trump, ED and HEA: An Update
Michael Goldstein, Senior Council, Cooley LLP
Goldie Blumenstyk, Senior Writer, The Chronicle of Higher Education
10:00am – 10:15am
10:15am – 10:45am

Jill Buban, Unizin and Kate Greer, The Ohio State University
Sarah Brachman, Student and Helen Bosch, Vista Life Innovations
10:45am – 11:30am
Featured Q&A
Creating a Trust Framework
James Wiley, Eduventures Principal Analyst at ACT | NRCCUA
Phil Komarny, Vice President of Innovation,
Huntington Lambert, Dean of the Division of Continuing
Education and University Extension, Harvard University
11:30am – 12:15pm
Closing Keynote Speaker
Fireside Chat with Bill Belichick, Head Coach of the New England Patriots
and Patrick Vogt, CEO, ACT | NRCCUA
12:30pm – 1:30pm
Box Lunch/Departure

2018 Agenda

6:00pm – 8:00pmRegistration and Opening Reception
Intercontinental Boston Waterfront Hotel
7:30am – 8:30am
Registration and Breakfast
8:30am – 8:40am
Welcome and Agenda Review
Day 2 Morning: Demand and Enrollment Drivers
Day 2 Afternoon: Enhancing the Student Experience
Day 3 Morning: Tracking Student Outcomes

Richard Garrett, Eduventures Chief Research Officer at NRCCUA
8:40am – 9:00am
Opening Remarks
Patrick Vogt, CEO, NRCCUA
9:00am – 10:00am
Opening Keynote Presentation
Leadership in Turbulent Times
Doris Kearns Goodwin, Pulitzer-Prize Award Winning Author and Presidential Historian
10:00am – 10:15am
The Value of Engaging with Unfamiliar Perspectives
Zachary R. Wood
10:15am – 11:00am
Keynote Presentation
Higher Education and the American Dream: Fulfilling the Promise
Lynn Pasquerella, President, AAC&U
11:00am – 11:30am
11:30am – 12:00am
Keynote Presentation
How Transparency in College Costs and Outcomes Drive Consumer Behavior
Nick Ducoff, Co-Founder and CEO, Edmit
12:00pm – 1:30pm
Sponsored Lunch Breakouts
1:30pm – 2:15pm
Concurrent Workshops
  • The Next Chapter in Online Learning: Will it Expand the Degree or Boost Alternatives?

  • Adapting Recruiting Practices for Undergraduate Student Mindsets

  • Student Success: Defining and Aligning Your Technology

  • Converting Adult Learner Mindsets into Action

  • Introducing the Student Sentiment Survey: 5 New Realities in Recruitment Marketing

  • Enrollment Analytics Workshop: Segmentation and Messaging Best Practices
2:15pm – 3:00pm
Keynote Presentation
Follow the Data: Transitioning from Millennial to Gen Z
Kim Reid, Eduventures Principal Analyst at NRCCUA
3:00pm – 3:30pm
3:30pm – 4:15pm
Leveraging Strengths of Partners to Scale Globally: The Story of SNHU’s Global Education Movement
Robert Hill and Tujiza Uwituze

The Might of a Mission: Mobilizing Students to Graduate with A Major and A Mantra
Tevin Ali
4:15pm – 5:00pmKeynote Presentation
Transforming Higher Ed by Listening to Consumers
Carol D'Amico, Executive Vice President, Mission Advancement and Philanthropy, Strada Education Network
5:00pm – 5:30pm
Innovation Awards Presentation
Patrick Vogt, CEO, NRCCUA
Cara Quackenbush, Eduventures Vice President of Research at NRCCUA
5:30pm – 7:30pm
Innovation Awards Reception
FRIDAY, JUNE 15, 2018
7:30am – 8:15am
Breakfast Breakout
AIR and Eduventures Joint Research:
A Discussion of the 2018 National Survey of Postsecondary Competency-Based Education

Howard Lurie, Eduventures Principal Analyst at NRCCUA
Kelle Parsons, CBE researcher at AIR
Ceri Jones, Director of Analyst Relations, Ellucian
7:30am – 8:30am
General Breakfast
8:30am – 9:30am
Keynote Presentation
Does Online Higher Education Reduce Inequality? Exploring the Geography of the Market
Richard Garrett, Eduventures Chief Research Officer at NRCCUA
9:30am – 10:15am
Q&A Session
Trump, ED, and HEA: What to Expect
Michael Goldstein, Founder and Senior Counsel, Cooley LLP
Doug Lederman, Editor, Inside Higher Ed
10:15am – 10:30am
10:30am – 11:15am
A Learning Ecosystem Designed for the Future of Work
Beth Bean and Andrew Hanson, Strada Education Network

How I was able to live. And learn.
Andi Phillip, former Capella Student
11:15am – 12:00pm
Technology Discussion
Data Management Strategies ≠ Information Oriented Culture
Justin Sloan, Vice President, Institutional Effectiveness & Planning, Chief Data Officer, St. Edward's University
12:00pm – 12:45pm
Closing Keynote Presentation
Intergenerational Mobility and Higher Education in America: New Findings from Big Data
John Friedman, Director, Equality of Opportunity Project, Associate Professor of Economics, Brown University
12:45pm – 1:30pm
Box Lunch/Departures

Keynote Speakers

José Andrés

Named one of Time’s “100 Most Influential People” in both 2012 and 2018 and awarded “Outstanding Chef” and “Humanitarian of the Year” by the James Beard Foundation, José Andrés is an internationally recognized culinary innovator, author, educator, television personality, humanitarian, and chef/owner of ThinkFoodGroup.

A pioneer of Spanish tapas in the United States, he is also known for his groundbreaking avant-garde cuisine and his award-winning group of 31 restaurants plus a food truck located throughout the country, as well as in Mexico City and the Bahamas. José is the only chef globally that has both a two-star Michelin restaurant and four Bib Gourmands. His award winning restaurants include two Michelin-starred minibar by José Andrés, Jaleo, Zaytinya, J by José Andrés at W Mexico City, Bazaar Meat at SLS Las Vegas, the Bazaar by José Andrés at the SLS Hotel in Beverly Hills and South Beach, and Beefsteak, his vegetable-driven fast casual concept.

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Andrés is a committed advocate of food and hunger issues and is known for championing the role of chefs in the national debate on food policy. In 2010, Andrés formed World Central Kitchen, a non-profit that provides smart solutions to hunger and poverty by using the power of food to empower communities and strengthen economies. Most notably, World Central Kitchen, along with #ChefsForPuertoRico, served over 3.5 million meals to the people of Puerto Rico following Hurricane Maria. Andrés’ work has earned awards and distinctions including the 2017 Lifetime Achievement Award from International Association of Culinary Professionals and the 2015 National Humanities Medal, one of twelve distinguished recipients of the award from the National Endowment for the Humanities. Andrés was also named EY Master Entrepreneur of the Year in Greater Washington for his leadership and impact on the global business community and was also awarded the Congressional Hispanic Caucus Institute’s Chair’s Medallion Award.

Doris Kearns Goodwin

Doris Kearns Goodwin is a world-renowned presidential historian, public speaker and Pulitzer Prizewinning, New York Times #1 best-selling author.

Her seventh book, Leadership in Turbulent Times, was published in September 2018 to critical acclaim and became an instant New York Times bestseller. A culmination of Goodwin’s five-decade career of studying the American presidents focusing on Presidents Abraham Lincoln, Theodore Roosevelt, Franklin Roosevelt and Lyndon Baines Johnson, the book provides an accessible and essential road map for aspiring and established leaders in every field, and for all of us in our everyday lives.

Goodwin’s career as a presidential historian and author was inspired when as a 24-year-old graduate student at Harvard she was selected to join the White House Fellows, one of America’s most prestigious programs for leadership and public service. Goodwin worked with Johnson in the White House and later assisted him in the writing of his memoirs.

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She then wrote Lyndon Johnson and the American Dream, which became a national bestseller and achieved critical acclaim. It will be re-released in Spring 2019, with a new foreword highlighting LBJ’s accomplishments in domestic affairs that have stood the test of time.

Goodwin was awarded the Pulitzer Prize for No Ordinary Time: Franklin and Eleanor Roosevelt: The Home Front in World War II. The Fitzgeralds and the Kennedys was adapted into an award-winning five-part television miniseries. Her memoir Wait Till Next Year is the heartwarming story of growing up loving her family and baseball. Her sixth book, The Bully Pulpit: Theodore Roosevelt, William Howard Taft, and the Golden Age of Journalism, won the Carnegie Medal and is being developed into a film.

Goodwin’s Team of Rivals: The Political Genius of Abraham Lincoln served as the basis for Steven Spielberg’s hit film Lincoln and was awarded the prestigious Lincoln Prize, the inaugural Book Prize for American History, and the Lincoln Leadership Prize.

Well known for her appearances and commentary on television, Goodwin is frequently seen in documentaries including Ken Burns’ The History of Baseball and The Roosevelts: An Intimate History; and on news and cable networks, and shows including Meet The Press and The Late Show with Stephen Colbert. She played herself as a teacher on The Simpsons and a historian on American Horror Story.

Goodwin graduated magna cum laude from Colby College. She earned a doctorate degree in Government from Harvard University, where she taught Government, including a course on the American Presidency.

Among her many honors and awards, Goodwin was awarded the Charles Frankel Prize, the Sarah Josepha Hale Medal, the New England Book Award, as well as the Carl Sandburg Literary Award.

Goodwin recently founded Pastimes Productions with Beth Laski to develop and produce film, television and digital projects.

Goodwin lives in Concord, Massachusetts. She was the first woman to enter the Boston Red Sox locker room in 1979, and is a devoted fan of the World Series-winning team.

Jon Meacham

Presidential historian and Pulitzer Prize-winning Author Jon Meacham is one of America's most prominent public intellectuals. A contributor to TIME and The New York Times Book Review, Meacham is a highly sought-after commentator, regularly appearing on CNN and MSNBC.

Known as a skilled orator with a depth of knowledge about politics, religion, and current affairs, Meacham brings historical context to the issues and events impacting our daily lives.

His latest #1 New York Times bestseller, The Soul of America: The Battle for Our Better Angels, examines the present moment in American politics and life by looking back at critical times in U.S. history when hope overcame division and fear. Meacham is a co-author of the recently released book, Impeachment: An American History, which reveals the complicated motives behind the three impeachments in U.S. history.

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Meacham’s Presidential biography, Destiny and Power: The American Odyssey of George Herbert Walker Bush, debuted at #1 on the New York Times bestsellers list. The Times said, “Destiny and Power reflects the qualities of both subject and biographer: judicious, balanced, deliberative, with a deep appreciation of history and the personalities who shape it.” Meacham delivered eulogies for both President George H.W. Bush and First Lady Barbara Bush.

Meacham's #1 New York Times bestseller, Thomas Jefferson: The Art of Power, was hailed as "masterful and intimate" by Fortune magazine. His other national bestsellers include Franklin and Winston, American Gospel, and American Lion: Andrew Jackson in the White House, which won the Pulitzer Prize in 2009.

A contributing editor at TIME, Meacham writes for the magazine’s Ideas section. He also pens “The Long View” column in The New York Times Book Review in which he “looks back at books that speak to our current historical and cultural moment.” He served as Newsweek's managing editor from 1998 to 2006 and editor from 2006 to 2010. The New York Times called him “one of the most influential editors in the news magazine business.”

Meacham is a frequent guest on Morning Joe; Real Time with Bill Maher; The 11th Hour, and was featured in Ken Burns’ documentary series The Roosevelts: An Intimate History. Fox News produced an hour-long special about Meacham’s Destiny and Power in November 2015.

Named a “Global Leader for Tomorrow” by the World Economic Forum, he is a member of the Council on Foreign Relations, a fellow of the Society of American Historians, and chairs the National Advisory Board of the John C. Danforth Center on Religion and Politics at Washington University. Meacham is a Distinguished Visiting Professor of History at The University of the South and a Visiting Distinguished Professor at Vanderbilt. He is currently at work on a biography of James and Dolley Madison.


Marty Meehan

Marty Meehan is the first undergraduate alumnus to lead the five-campus University of Massachusetts system. On July 1, 2015, he became the university’s 27th president after serving in the U.S. House of Representatives and as chancellor of UMass Lowell.

Meehan has an abiding belief in public higher education’s power to transform lives. At his presidential inauguration on Nov. 12, 2015, Meehan pledged to fight for UMass, which he called “the most important institution in Massachusetts in the critical areas of social mobility and economic growth.” Under Meehan’s leadership and with his support and advocacy, UMass has reached new heights and achieved historic milestones.

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As of the 2018-19 academic year:

  • Enrollment has reached a record 75,000 students
  • Research expenditures have risen to more than $650 million
  • Institutional aid funding has increased by more than $100 million to a record $347 million
  • The university’s statewide annual economic impact is measured at a record $6.2 billion
  • For the third consecutive year, U.S. News & World Report has ranked all four UMass undergraduate campuses in the top tier of national universities – making it one of the few university systems in the nation with that distinction
  • UMass Law achieved full ABA accreditation and its bar pass rates rose to the fifth-highest in New England, with a 82.6 percent pass rate for first-time test-takers.

Born in Lowell, Meehan was one of seven children in a family where the importance of education was stressed. After attending Lowell public schools, Meehan, a first-generation college student, graduated cum laude from UMass Lowell in 1978 with a degree in education and political science. He also earned a master’s degree in public administration from Suffolk University in 1981 and a juris doctor from Suffolk University Law School in 1986.

Meehan embraced a career in public service early in his life. He served as the deputy secretary of state for securities and corporations from 1986 to 1990. In 1991, he became first assistant district attorney for Middlesex County, managing a staff of more than 150, including 80 prosecutors, and establishing an innovative “priority prosecution” policy that targeted hardened criminals.

Seeing an opportunity to expand his public service commitment and to serve his nation, Meehan ran for U.S. Congress and was elected to represent the 5th Congressional District of Massachusetts in the U.S. House of Representatives in 1992. He served on the House Armed Services and Judiciary committees and established a national reputation for his legislative leadership, winning praise for his efforts to protect the public from the health risks of tobacco. Meehan was a central figure in campaign finance reform and a major sponsor of the Bipartisan Campaign Reform Act of 2002, known as the McCain-Feingold Bill in the Senate and the Shays-Meehan Bill in the House.

After serving 14 years in Congress, Meehan was appointed chancellor of UMass Lowell in 2007. He made quality, diversity, access and affordability keystones of his vision to raise his alma mater’s reputation and impact. During his eight-year tenure, UMass Lowell’s enrollment grew by nearly 50 percent and the university climbed into the top tier of U.S. News & World Report’s best national universities rankings by improving its performance in every sphere of activity, including student success, fundraising and auxiliary revenue generation. His extraordinary achievements at UMass Lowell led to his appointment as president of the five-campus UMass system in 2015.

Meehan holds honorary degrees from Suffolk University, Green Mountain College, Shenkar College of Engineering & Design, the American College of Greece, Merrimack College, Queens University Belfast and University College Cork. He has also been named to the Boston Business Journal’s Power 50, a list of the most influential leaders in Greater Boston, for four consecutive years.

Meehan resides in Boston.

Dr. Laurie Santos

Psychologist Dr. Laurie Santos is an expert on human cognition, its origins, and the evolutionary biases that influence our all-too imperfect life choices. She is also knowledgeable in how behavioral change through positive psychology can lead to a happy and fulfilling life.

Currently, the big project of Dr. Santos is to positively influence the culture of Yale University by teaching happiness and well-being. She created a course so meaningful that it became the most popular class taken at Yale in over 316 years.

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In her course, “Psychology and the Good Life,” Santos teaches her 1200 students about behavioral change through positive psychology. Dr. Santos wants her students to be more grateful, procrastinate less and increase social connections. She believes that those positive habits will decrease mental health issues on campus and create happier and more motivated students.

The popularity of the class has prompted Yale to create a free online course. Dr. Santos is the host of the podcast, “The Happiness Lab.”

From her research, Santos speaks to how we are biologically programmed to be motivated by sex, to be deeply influenced by other people — and to repeat our mistakes. And while Santos often uses subjects from the animal kingdom to help explain our sometimes-illogical behaviors, she also provides advice on how to engage our uniquely human faculties to counteract evolution, choose more wisely, and live happier lives.

Dr. Santos was appointed Head of Silliman College on July 1, 2016 to a five year term. She is a professor of Psychology at Yale University, where she serves as Director of the Comparative Cognition Laboratory as well as the Canine Cognition Center, a research facility that studies how dogs think about the world. She teaches one of Yale’s most popular undergraduate courses, “Sex, Evolution, and Human Nature.” She obtained her Ph.D. in Psychology from Harvard University.

Her numerous awards for science, teaching, and mentorship include the Stanton Prize from the Society for Philosophy and Psychology for outstanding contributions to interdisciplinary research.


Bryan Stevenson

Bryan Stevenson, Executive Director of the Equal Justice Initiative (EJI), is a widely acclaimed public interest lawyer who has dedicated his career to helping the poor, the incarcerated, and the condemned. Under his leadership, EJI has won major legal challenges eliminating excessive and unfair sentencing, exonerating innocent death row prisoners, confronting abuse of the incarcerated and the mentally ill, and aiding children prosecuted as adults. He led the creation of EJI’s highly acclaimed cultural sites, the Legacy Museum and the National Memorial for Peace and Justice, which opened in 2018. Mr. Stevenson’s work has won him numerous awards, including 40 honorary doctorates, the MacArthur Foundation “Genius” Prize, and the ABA Medal, the American Bar Association’s highest honor. He is a graduate of the Harvard Law School and the Harvard School of Government and the author of the award-winning New York Times bestseller, Just Mercy.

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