Customized Solutions to Boost Your Enrollment Inquiry Generation

Spark strong interest from prospective students in your institution with customized solutions proven to attract college‑bound high school students.

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Connect With Students Earlier in Their College Search Journey

Students are thinking about and researching colleges earlier today than ever before. Make sure that these students know about your school when they start considering their options.

CUSTOMIZED CREATIVE SOLUTIONS

Keuka College

Encoura Digital Solutions’ online ads–like this one featuring Keuka college–can get your institution’s brand in front of students who are starting to consider their college options.

Our Best-Practice Solutions to Engage Students Early

Geofencing

Strengthen your inquiry generation efforts by delivering your messages to all students in a specific location - like high schools, college fairs, or special events.

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Take advantage of prospective students’ downtime—making yourself relevant and memorable—by running video ads on TikTok and Snapchat. Don’t overthink your creative; videos can be a simple, yet effective, way to reach students and their households.

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Increase the Number of Students Engaging with Your Institution

As an enrollment leader, you know that higher enrollment inquiry generation is a necessary step toward application generation. Let us help you increase your brand awareness to most strategically attract more inquiries.

CUSTOMIZED CREATIVE SOLUTIONS

Salem State University

Leverage creative designs that reach and inspire new populations–like this one Encoura Digital Solutions created for Salem State–to increase the number of prospective students engaging with your institution.

Our Best-Practice Solutions to Increase Your Student Volume

Predictive Audiences

Grow your inquiry list and shape your class by using a list of students you know to find more prospective students like them.

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Short Video

Boost your inquiry generation by increasing your institution’s engagement with teens on social media.

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Accurately Represent Your Institutional Identity or Brand to Prospective Students

Brand awareness is a crucial first step in inquiry generation, but ensuring students relate to your institution’s identity is even more important. Help these students see themselves fitting in at your school.

CUSTOMIZED CREATIVE SOLUTIONS

Alma College

Show off your campus, student body, school spirit, and values through upbeat, engaging videos, like this one from Alma College, to get students excited about picturing themselves on your campus.

Our Best-Practice Solutions to Convey Your Institution’s Identity

YouTube Pre-Roll

Give prospective students a view into your institution’s values or history through short video ads that engage them on the number one social platform used for college search.

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Streaming TV

Expand your reach by showcasing who you are to students and adults at home through platforms like Hulu, Sling, Vudu, and Xbox.

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Engage Prospective Students' Families

The majority of today’s students rely heavily on family support through their college search journeys. Make sure that you are engaging siblings and parents/guardians to assure them your institution is a fit for their student.

CUSTOMIZED CREATIVE SOLUTIONS

Central Methodist University

Make sure that parents/guardians also know about upcoming visit days or tour opportunities at your institution so that they can support their students. Share invitations–like this one from Central Methodist University–that include a call to action for families to sign up.

Best Practice Tactics for Family Engagement

Residential Targeting

Multiply your engagement with prospective students by engaging all mobile devices in your students’ homes. Parents/Guardians are actively interacting with college digital messages up to 5 times more than students!

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Custom Audience Targeting

Focus your outreach directly to parents/guardians in order to engage the people who are playing an ever-increasing role in the college search process. Speak directly to what matters most to them to encourage them to consider your institution for their students.

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Get Started

Encoura Digital Solutions is ready to connect with you to get started on your best enrollment inquiry generation strategy. Reach out to us today!