Prospect-to-Enroll Predictive model
Search Smarter with Smart+®
Tap into higher ed’s most accurate data science to connect with high school students who are most likely to enroll at your college or university.
The Challenge
Enrollment teams have limited time, staff, and budget to meet rising enrollment goals each year. How do you decide which students to engage?
Encoura's Solution
Encoura connects you to students who are most likely to enroll in your school–saving you time and money–while ensuring your staff is building connections with the right students.
Smart+ from Encoura is the only predictive model that assigns a score to millions of students nationwide to determine their likelihood to enroll—all before you purchase your search list.
Search Smarter. Shape Your Class.
Maximize Your Search ROI With the Smart+ Predictive Model
Focus your recruiting efforts on the top-performing prospective students who are most likely to enroll in your institution.
Leverage Industry-Leading, Proprietary Machine Learning
Unlike other models that rely on statistical regression methods, Smart+ leverages modern data science techniques that are proven to be much more accurate.
Most Inclusive & Diverse Data Set Nationwide
Powered by your past enrollment records, industry data, and insights from the ACT and Encoura college planning programs.
Access Over 10,000 Data Points
Access to over 10,000 points per student for an in-depth analysis of common characteristics that would flag a particular student as more likely to enroll.
