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June 14-16, 2023
Intercontinental Boston–Boston, MA
Top 5 Eduventures Wake-Up Calls of 2022
Dear Readers,
A changed college-bound pipeline and continued enrollment challenges. A super-charged digital recruitment environment. Rising student demand for non-credit and hybrid options. Post-pandemic academic program portfolios in need of “future proofing.” An inflation-plagued economy that threatened to slip into recession…
What a year! Though the pandemic may finally be behind us, 2022 has once again kept things interesting in higher ed. Here are our top 5 most popular Wake-Up Calls from 2022. Reread, share, or enjoy them for the first time.
Most importantly, thank you, sincerely, for your readership. Our Eduventures team works hard to make The Wake-Up Call a window into our research and work with colleges and universities. We truly appreciate your feedback on how we can make it more relevant to you.
From Encoura/Eduventures to you and yours, Happy Holidays. We wish you a safe, restful, and joyful season and look forward to sharing new research with you in 2023!
Sincerely,
Cara Quackenbush
Executive Vice President of Eduventures Research, Encoura
Top 5 Wake-Up Calls of 2022
Is the most promising bachelor’s program hiding in plain sight?
Parsing through enrollment and market data in search of the next bachelor’s program to add to your academic portfolio can be tough in the current environment.
How the Pandemic has Changed Student Mindsets
Beyond the loss of social connections and extracurriculars, recent data also estimates academic learning losses.
Why More Enrollment Prospects Are Searching for Colleges “Maybe Later”
As the COVID-19 pandemic subsides, pandemic burnout lingers. Enrollment Prospects were not spared this feeling either.
What Can Vendor Acquisitions Tell Us About the Future of Edtech?
We all want to predict the future. When it comes to the future of higher education technology, many of us look to market activity for clues.
Inflation Nation: The Latest Data on College Enrollment in Today’s On-Edge Economy
Online enrollment, inflation, and exhausted stimulus funds are driving sales, and property prices are at record levels coming out of the pandemic.
Never Miss Your Wake-Up Call
Pandemic-Proof Your Enrollment Strategy with Admitted Student Research
This recruitment cycle challenged the creativity of enrollment teams as they were forced to recreate the entire enrollment experience online. The challenge for this spring will be getting proximate to admitted students by replicating new-found practices to increase yield through the summer’s extended enrollment cycle.
By participating in the Eduventures Admitted Student Research, your office will gain actionable insights on:
- Nationwide benchmarks for yield outcomes
- Changes in the decision-making behaviors of incoming freshmen that impact recruiting
- Gaps between how your institution was perceived and your actual institution identity
- Regional and national competitive shifts in the wake of the post-COVID-19 environment
- Competitiveness of your updated financial aid model
Previous Wake-Up Calls
Predicting Gen Alpha
The first members of Generation Alpha will be entering high school this fall. Marketing professionals in other industries have already been paying close attention to this rising generation, their purchasing power, and brand affinities. But is higher ed ready to recruit them? And how different are they from their predecessors, Gen Z?
Are Online Students Getting Younger? Taking Stock of the First Post-Pandemic Data
Recent headlines about the continued fall in online enrollment post-pandemic obscure the fact that at the undergraduate level, fully online student headcount is considerably higher than the pre-COVID trend. Before the crisis, only 14% of undergraduates (excluding dual...
Glimmer of Hope in the Graduate Market
Last year, following the first decrease in graduate enrollment in more than a decade, Eduventures speculated about whether the “graduate enrollment party” may finally be over. The major takeaway: institutions should no longer rely on steady graduate enrollment growth to balance out shrinking undergraduate enrollment.
Are Transfer Students Really That Pragmatic?
Transfer students are notoriously pragmatic. Eduventures’ research has continuously shown that transfer prospects weigh practical factors when considering a transfer destination: availability of financial aid, cost of tuition, and availability of their chosen majors...