On a Mission to Serve Better

Although new to enrollment, the Assistant Vice President of Admissions at Cairn University knew how to engage students and how to lead teams. However, he knew that he needed the right partner and technology to get the best data to reach students and to professionally develop his new team. The enrollment leader was confident that with the best data science technology and a team that embraced ownership of their territories, they could deliver traditional and digital messaging to effectively engage their best students and increase enrollment.

Solution

Encoura supported the Cairn admissions team by first providing a market analysis, funnel analysis, and students who were most likely to enroll, as indicated by the Smart+ Predictive Model. Once the university had identified these current market trends and their prospective students, it trained their entire staff to easily understand their specific territories with visualized reports using the Encoura Platform. Together, Cairn and Encoura then focused the university’s communication strategy on geofencing summer students, transfer students, and strategic regions they wanted to grow in order to hit their enrollment goals.